Kylie McConville

About

With a robust background in editorial leadership and strategy, I have excelled in roles that drive content growth and brand development. I hold a Bachelor's degree in English, Secondary Education, and Special Education from the University of Vermont, and a CELTA certification from Teaching House. As Editor-in-Chief at Apartment Therapy Media, I managed a team of 13 editors, achieving a 135% year-over-year traffic growth and launching initiatives like Dorm Therapy with Google. Previously, as Vice President of Editorial Growth & Strategy at BDG, I oversaw M&A and editorial strategies for brands such as Elite Daily and Nylon. My tenure as Editor-in-Chief at Elite Daily involved rebranding for Gen Z and millennials and implementing successful SEO and social strategies. My earlier roles at Romper included Deputy Editor and Senior Features Editor, where I contributed to the brand's launch and growth.

Experience

• Editor-in-Chief · Apartment Therapy Media01-01-2023 – 11-01-2024

  Managed a team of 13 editors across seven different verticals, optimizing roles for traffic growth resulting in a +135% YoY traffic growth. Partnered with SEO and eComm teams for SEO auditing and growth, supported Affiliate and eCommerce strategies, set editorial standards, and launched Dorm Therapy with Google. Oversaw the relaunch of Apartment Therapy, developed key programs, and built the Apartment Therapist community.

• Vice President, Editorial Growth & Strategy · BDG04-01-2022 – 01-01-2023

  Oversaw M&A and P&L pipelining for BDG's portfolio, handling budget, staffing, and resourcing. Managed editorial identity, content and social strategy, and brand development for titles including Elite Daily, Nylon, The Zoe Report, Scary Mommy, Inverse, Input, and Mic.

• Editor-in-Chief · Elite Daily04-01-2017 – 04-01-2022

  Led Elite Daily through BDG's first M&A, rebranded the site for Gen Z and millennials, launched new verticals, and implemented SEO and Social strategies. Managed a team of 13 editors, introduced systems and programs, and supported business development with partners like Apple News, Snapchat, and Flipboard.

• Deputy Editor · Romper10-01-2016 – 04-01-2017

  Implemented a Search and Social strategy post-launch, created editorial voice and style guides, managed a team of 7 editors, and supported social growth. Worked with editorial leadership to identify new content opportunities and hired editors accordingly.

• Senior Features Editor · Romper07-01-2015 – 10-01-2016

  Helped conceptualize and launch Romper, strategized coverage for the Lifestyle section, managed a team of editors and writers, and supported traffic growth to +8MM unique visitors. Led freelancing panel workshops for new writers.

Education

• University of VermontBachelors, English, Secondary Education, Special Education age 5 - 21
• Teaching HouseCELTA, English language

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