Jessica Roswell

About

With a Master of Business Administration from California State University, Fullerton, and a Bachelor's degree in Communications, I have a strong educational foundation. My professional journey includes roles such as Associate Athletic Director at Oregon State University and UC San Diego, where I developed brand strategies and engaged fans for the athletic department. Previously, I served as the Assistant Athletic Director of Marketing at UC San Diego and Pacific Lutheran University, overseeing marketing initiatives and social media activities. My experience also extends to marketing and communications management at Toshiba Classic and the Newport Beach Conference & Visitors Bureau. Additionally, I have worked in account executive and public relations roles, gaining valuable expertise. My career reflects a passion for marketing, brand strategy, and fan engagement within the sports and entertainment industry.

Experience

• Associate Athletic Director- Brand Strategy & Marketing · Oregon State University08-01-2022 – 01-01-2024

  Responsible for developing and implementing brand strategies and marketing initiatives for the athletic department.

• Associate Athletic Director- Marketing & Fan Engagement · UC San Diego07-01-2022 – 08-01-2022

  Responsible for marketing and engaging fans for the athletic department.

• Assistant Athletic Director of Marketing · UC San Diego08-01-2019 – 07-01-2022

  Responsible for marketing initiatives within the athletic department.

• Assistant Athletic Director of Marketing/Promotions and Social Media · Pacific Lutheran University09-01-2015 – 07-01-2019

  Responsible for marketing, promotions, and social media activities within the athletic department.

• Graduate Marketing Specialist · Mihaylo Career Services, Mihaylo College of Business & Economics09-01-2014 – 08-01-2015

  Engaged in marketing activities and specialized in career services within the college of business and economics.

• Sr. Account Executive · Purry Communications Group09-01-2013 – 08-01-2014

  Served as a senior account executive handling communications and client accounts.

• Marketing & Communications Manager · Toshiba Classic, Hoag Memorial Hospital Presbyterian05-01-2007 – 09-01-2013

  Managed marketing and communications for the Toshiba Classic event in collaboration with Hoag Memorial Hospital Presbyterian.

• Marketing & Public Relations Manager · Newport Beach Conference & Visitors Bureau01-01-2006 – 04-01-2007

  Handled marketing and public relations activities for the Newport Beach Conference & Visitors Bureau.

• Account Executive · Wills Communications05-01-2004 – 01-01-2006

  Served as an account executive handling client accounts and communications.

• Public Relations Intern · LEGOLAND California01-01-1999 – 05-01-2004

  Engaged in public relations activities as an intern at LEGOLAND California.

Education

• California State University, FullertonMaster of Business Administration (M.B.A.), Marketing
• California State University, FullertonBA, Communications

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