PPangeaWho are you hiring?
Erica De La Mota

Erica De La Mota

Marketing & Advertising Executive | Brand Steward | Storyteller | Strategic & Creative Operations Leader | Multicultural Marketing| Metrics Data/Tech

20 yrs experience · Houston, TX · <10 hrs/week

See if Erica is a fit

About

Marketing & Advertising Executive with over 20 years of experience in developing and deploying integrated advertising/marketing strategies for major brands like Microsoft (Xbox, Surface, Windows), Salesforce, Levi’s, Apple, Oracle, Kaiser Permanente, Boeing, Walmart, HP, Dell, AT&T, Dr. Pepper Snapple Group, Kraft, Chrysler, and Reliant Energy. Specialized in Sports Marketing and leading In-House Creative teams, with a strong focus on Multi-Cultural Marketing. Key skills include: - Client & Team Management - Highly-Analytical & Strategic Thinking - Creative Concepting and Writing - Strong Communication, both Verbal & Written - Multi-cultural Marketing Expertise (Hispanic) - Sports Marketing - Promotions - Campaigns - Strategy, Research & Planning - Digital & Social Media Expertise - Broadcast Production - Print Mastery - Brand Stewardship - Metrics & Analytics Proficient with platforms like Workfront, Asana, Aqua, etc. A collaborative team player dedicated to achieving personal, client, and company goals.

Skills

AdvertisingBrand ManagementBrand StrategyDigital AdvertisingPromotional MarketingSocial Media Marketing

Experience

  • Advisor · Playboy Enterprises, Inc.2024-08-01 –
  • SVP of Sponsorships & Strategic Partnerships · Amplifyer2024-08-01 –
  • Director of Xbox Partnership · TGD2024-06-01 – 2024-08-01
  • Director of Embedded Services · TGD2023-08-01 – 2024-06-01
  • Head of Creative Operations/GAD · The 360 Agency2022-05-01 – 2023-08-01
  • Managing Director · Aquent Studios2014-06-01 – 2021-10-01
  • Account Director · Lopez Negrete Communications2012-04-01 – 2014-05-01
  • Head of Creative Services · Reliant Energy2011-03-01 – 2012-04-01
  • Account Supervisor · Lopez Negrete Communications2007-10-01 – 2011-04-01
  • Assistant Account Manager · GSD&M2003-05-01 – 2008-04-01

Education

  • The University of Texas at AustinBS, Advertising

Similar talent on Pangea

Laura M.Laura M.Marketing, Advertising and Brand Executive | Deliver Business Growth & Develop High Performing TeamsSt Paul, MNRooted F.Rooted F.Communications Strategy | Culture | Community ImpactHouston, TXChristine R.Christine R.Seasoned Social Media and Brand Marketing SpecialistHoboken, NJCharles A.Charles A.Multicultural Marketing and Brand Management Expert

Hire Erica through Pangea

Describe your project to the Pangea agent — see if Erica is a fit, with transparent pricing and interviews booked straight onto your calendar. No contact details change hands until you hire.

See if Erica is a fit