Jessica Willsie

About

With a Bachelor of Science in Marketing and Communication Studies from Florida State University, I have honed my skills in communication and media studies. My professional journey includes roles such as Technology Program Manager at Restaurant Brands International, where I expanded the North American kiosk hardware footprint by 85% and orchestrated the deployment of kiosks in 17 corporate pilot locations. As a Program Director at ROCKSOLID GRANIT (TREND Group), I directed the establishment of 'The Hub,' an innovative franchisee intranet solution, and executed comprehensive candidate sourcing initiatives. In my role as Director of Projects at ROCKSOLID GRANIT (TREND Group), I improved franchisee/franchisor relations and led the global expansion of Zoho CRM across 7 offices. My experience as a Project Manager at UKW Franchising Company, LLC involved migrating product lines, directing brand refresh and new studio design, and negotiating national deals with vendors.

Experience

• Technology Program Manager · Restaurant Brands International10-01-2022

  - Expanded North American new kiosk hardware footprint by 85%. Positioned the program for scale by driving sign-ups with key franchise groups, upgrading legacy hardware to increase stability and implementing incentivized programs to drive adoption. Orchestrated the deployment of kiosks in 17 corporate pilot locations, propelling in-store digital sales to all-time highs directly correlated with Kiosk implementation. Awarded the franchisee champion role for kiosks at the BK Convention, generating excitement from franchisee groups; instrumental in garnering support for kiosk implementation, resulting in increased franchisee engagement. Championed and designed franchisee experience processes serving as the primary liaison between the organization and franchisees kiosk implementation. Informing franchisees of implementation processes, reducing installation day issues, and promoting a positive franchisee technology experience. Engineered a CRM-style project tracking board in Monday.com to track implementations, streamline franchisee communications and boost visibility across teams, resulting in a 20% decrease in follow-up time and improved project efficiency.

• Program Director, Global Education · ROCKSOLID GRANIT (TREND Group)06-01-2021 – 09-01-2022

  - Directed a collaborative effort to establish 'The Hub,' an innovative franchisee intranet solution, transforming basic support operations into self-serve functions and allowing franchisees to quickly access critical materials, reducing support tickets by 30%. Evolved franchise operations guide to on-demand learning platform reducing store level employee onboarding from 12 weeks to 8 weeks and 30% fewer new employee fabrication issues. Executed comprehensive candidate sourcing initiatives, managed interview logistics, and strategically supported executive team recruitment efforts; instrumental in securing top talent for critical leadership positions, driving company growth and revenue expansion. Adapted strategic planning process to meet global needs and coordinated first-ever global strategic planning meeting leading to better alignment & strengthened relationships across global leadership team. Directed the restructuring of the large technical for franchisees, optimizing fabrication and installation processes, which facilitated a reduction in fabrication errors and a 35% enhancement in franchise staff training.

• Director of Projects · ROCKSOLID GRANIT (TREND Group)01-01-2019 – 06-01-2022

  - Improved franchisee/franchisor relations by 60% through connecting directly with franchisees and facilitating live online system-wide quarterly business review meetings. Leveraged SDLC to automate new employee onboarding packets with customized welcome materials, digitized standard forms and document management on Zoho One Platform, reducing onboarding time by 6-8 hours per hire. Led the global expansion of Zoho CRM across 7 offices, delivering comprehensive implementation guidance and training to ensure consistent practices, global sales dashboards, and enhanced operational efficiency. Devised and implemented a comprehensive career growth strategy for a team member, dedicated to enhancing project management and technical proficiencies, facilitating a smooth progression to a full-time role within the organization, bolstering overall team performance by 60%. Orchestrated a strategic cultural overhaul with executive leadership to transition from siloed to matrixed structure; led cross-functional initiatives, content creation, and event planning, enhancing inclusion, diversity, and communication metrics across the organization.

• Project Manager · UKW Franchising Company, LLC06-01-2015 – 12-01-2017

  - Migrated existing product line from overseas manufacturer to U.S. manufacturer, lowering product cost and minimum order quantities for franchisees and shortening order lead time from 5 months to 6 weeks. Directed brick and mortar phase of brand refresh and new studio design, opening 4 studios, advance opening processes for 8 future studios, and overseeing 4 studio renovations and 3 studio transfers. Negotiated a national deal with vendors for digital menu board installation at 30 franchise sites, reducing project costs. Led the end-to-end process for new store openings, serving as the primary contact for franchisees, overseeing all aspects from design to construction to operational launch; implemented a structured project plan that reduced the average store opening timeline by 15% and increased operational efficiency.

Education

• Florida State University - College of BusinessBachelor of Science, Marketing and Communication Studies
• Florida State UniversityBachelor of Science, Communication and Media Studies
• Florida State UniversityBachelor of Science, Marketing

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