Danielle Jackson

About

Meta & Google Certified Senior SEO & Growth Strategist with 9+ years of experience driving measurable revenue impact through search, content, and full-funnel optimization. I’ve partnered with national brands and 60+ companies to scale organic visibility using advanced keyword strategy, technical SEO (Schema, Core Web Vitals), and data-driven content systems. Experienced in integrating SEO with paid acquisition, CRO, and lifecycle marketing to maximize customer lifetime value — not just traffic. I’ve led LLM-assisted content optimization initiatives to increase efficiency, engagement, and performance at scale. Known for translating analytics into actionable growth strategy and collaborating cross-functionally to align marketing execution with business objectives. As a semi-professional athlete, I bring elite-level discipline, resilience, and a results-driven mindset to every engagement — I approach marketing like training: structured, data-backed, and built for performance outcomes.

Experience

• Marketing Content SEO Manager · Homecourt Marketing08-01-2023 – 02-01-2026

  Wrote and optimized SEO blogs and website content for over 60 companies across multiple industries, improving search visibility and user engagement. Implemented LLMs for content optimization, driving increased visibility and engagement for the company. Utilized web analytics tools to monitor search engine rankings and user behavior, optimizing content for better visibility. Achieved top-10 Google rankings and increased organic traffic by 30%+ across multiple client sites through targeted keyword research and on-page optimization. Developed conversion-focused content aligned with brand voice and business goals, improving organic conversion paths and supporting revenue growth. Published and managed promotional content across social platforms to support engagement and growth and coordinated outreach for third-party coverage. Collaborated cross-functionally with designers and developers to implement technical SEO fixes (Schema, Core Web Vitals) and ensure tracking via Google Analytics/GTM. Maintained long-term client relationships through consistent communication, performance reporting, and iterative optimization strategies.

• Marketing Customer Service Manager · JHP INSITE01-01-2022 – 02-01-2026

  Executed SEO strategies that increased organic traffic and long-term search visibility through on-page improvements and content planning. Leveraged forex market insights to optimize SEO strategies and enhance online visibility for the company. Created blogs, website copy, and marketing content to strengthen brand authority and support sales enablement. Conducted keyword, market, SEM and competitor research to guide content decisions and prioritize high-impact opportunities. Partnered with sales teams to support conversions through strategic messaging and tracking of conversion KPIs. Maintained high client satisfaction and long-term retention by delivering regular performance reports and implementing prompt solutions to identified issues.

• Marketing Specialist · Justhealthplans01-01-2019 – 01-01-2026

  Created SEO-optimized website content and blogs that improved search rankings and discoverability, informed by keyword research and competitor analysis. Developed and executed comprehensive digital marketing strategies focused on SEO to increase online visibility and organic traffic. Supported brand development through consistent digital messaging and content structured for both humans and AI-driven search results. Collaborated with marketing teams to launch and evaluate campaigns, using Google Analytics and Search Console to measure KPIs and inform optimizations. Researched industry trends and search behavior to inform content strategy and identify new keyword/opportunity sets. Assisted with event marketing content and post-campaign analysis, reporting on traffic, engagement, and conversion metrics.

• Marketing, Social Media & SEO Strategist · ISQUARE05-01-2021 – 10-01-2025

  Executed SEO strategies that increased organic traffic and long-term search visibility through on-page improvements and content planning. Leveraged forex market insights to optimize SEO strategies and enhance online visibility for the company. Created blogs, website copy, and marketing content to strengthen brand authority and support sales enablement. Conducted keyword, market, SEM and competitor research to guide content decisions and prioritize high-impact opportunities. Partnered with sales teams to support conversions through strategic messaging and tracking of conversion KPIs. Maintained high client satisfaction and long-term retention by delivering regular performance reports and implementing prompt solutions to identified issues.

Education

• University of Nevada, Reno

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