Jiani Xiao

About

A multidisciplinary designer with three years of experience in brand and graphic design, focusing on branding, digital design, and motion graphics. Jiani has cultivated her skills through collaborations with various design firms and creative studios in New York. She has participated in design projects covering technology, education, investment, retail, medical, and other industries. Clients include Google, BlackRock, and startup companies.

Experience

• Designer · Agenda08-01-2022

  • Developed and implemented design concepts, identities, graphics, and campaigns, resulting in increased brand recognition and company engagement. • Led the design of a high-profile editorial piece and effectively communicated the intended message. • Created compelling storyboards for video campaigns, collaborating with editors to generate graphic animation ideas and ensure seamless video production. • Collaborated closely with senior designers to design engaging web and mobile layouts, ensuring consistency and usability across platforms. • Produced motion graphics and website animations for brand case studies, enhancing the user experience and increasing audience retention.

• Freelance Designer · Fazer02-01-2022 – 06-01-2022

  • Generated impactful brand identity concepts and crafted brand guidelines for diverse industries, including healthcare, technology, and real estate. • Ensured brand consistency across various marketing channels by adapting designs to suit different platforms and formats, including print and digital mediums.

• Freelance Designer · Deerfield Studio11-01-2021 – 01-01-2022

  • Identified the brand and packaging solutions for WAJU, a beverage brand, resulting in the successful development of logo design, motion graphics, packaging layouts, and website assets. • Produced logos and graphic animations for Emme, a birth control brand, and Myro, a deodorant brand, adding visual interest and enhancing brand storytelling. • Organized and built case studies for the studio website, showcasing the work and highlighting key successes.

• Freelance Designer · GHD Partners06-01-2021 – 10-01-2021

  • Designed and executed a variety of environmental graphics, including wallcoverings, glass graphics, wayfinding systems, and signage for Google offices, contributing to creating immersive environments that aligned with diverse themes. • Collaborated closely with cross-functional teams to understand design requirements and project objectives, ensuring the successful delivery of design solutions that met and exceeded expectations.

• Design Intern · X1000 Studio09-01-2020 – 11-01-2020

  • Developed novel design concepts for book covers, capturing the essence of the content and effectively engaging the readers. • Participated in the overall planning of gallery exhibitions, contributing to the design and production of promotional materials such as posters and banners.

Education

• Pratt InstituteMaster of Fine Art, Communication Design
• Ohio UniversityBachelor of Science, Publication and Information Design

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