João Gonzalez

About

Product and commercial leader with 15+ years shipping and scaling SaaS, advertising, and marketplace products worldwide. At DocPlanner, led the Visibility portfolio (Media360, First Class and related add-ons) owning a €35M+ annual P&L across 13+ markets—scaling Media360 from €200K to €1.3M+ MRR, adding €1.7M incremental MRR with First Class, and improving churn (9% to 4%) and funnel conversion (6% to 12%+). Hands-on builder and people leader who bridges product, strategy, and go-to-market, and has also founded AI-native ventures including AI voice and lead-gen systems that generate revenue.

Experience

• Founder · Makerlab Ventures01-01-2026

  • Built an AI voice agent that drove R$400K in revenue for an insurance brokerage — one of several AI systems shipped through Makerlab for clients and in-house ventures. • Generated 400+ leads from a single post for an AI-voice company with a custom Lovable app that captured and enriched them. • Launched four AI-built ventures (coaching, video editing, CRM, digital marketing) and a Claude-based content pipeline that tripled social and video output.

• Partner · WordzAI06-01-2025

  • Joined the founding team of WordzAI, an AI copywriting product that turns a single topic into ready-to-publish content in seconds for LinkedIn, blogs, and websites.

• Global Head of Visibility Products — First Class & M360 · DocPlanner11-01-2024

  The world's leading healthcare marketplace and SaaS platform, serving millions of patients and professionals. G R O W T H & R E V E N U E • Scaled Media360 (managed Google Ads product) from €200K to €1.3M+ in monthly recurring revenue in three years — a 6.5x increase — by owning the global product strategy, pricing, and go-to-market motion and enabling local Sales and CS teams to sell and retain. • Took ownership of First Class (premium marketplace listing product) in year two, adding €1.7M in incremental MRR to the P&L by repositioning the offer and aligning commercial execution across markets. • Reduced churn from 9% to 4% by implementing structured onboarding and account-farming strategies across doctors and clinics. • Lifted sales-funnel conversion from 6% to 12%+ by deploying a sales playbook built on SPIN Selling and each product's unique selling proposition. S C A L E & C O M M E R C I A L E X E C U T I O N • Drove the Visibility portfolio across 13+ markets, leading product rollout in 8 — Brazil, Mexico, Colombia, Chile, Italy, Poland, Spain, and Turkey — by localizing positioning, packaging, and commercial playbooks. • Personally turned around the Brazil market, the portfolio's largest, restoring growth through hands-on commercial leadership. • Owned a €35M+ annual P&L (≈€3M MRR across Media360, First Class, and advertising add-ons), leading budgeting, forecasting, and variance analysis to fund expansion while protecting margins. • Designed and deployed pricing and packaging strategies in partnership with the Pricing team, optimizing monetization across markets. • Directed a cross-functional organization of ~100 indirect reports — local leaders, sales reps, and KAM reps across markets — coaching on product positioning and performance. P R O D U C T , D A T A & O P E R A T I O N A L E X C E L L E N C E • Partnered with Tech and Product to take new products from concept to launch — including the Google Display Network channel and Media360 for Clinics — while shipping features that enriched customers' marketing data and opened new growth areas. • Built the global and local dashboards and product and operational metrics that gave leadership real-time visibility and standardized execution excellence across markets.

• Head of Marketing Products — M360, Global · DocPlanner08-01-2022 – 11-01-2024

  The world's leading healthcare marketplace and SaaS platform, serving millions of patients and professionals. G R O W T H & R E V E N U E • Scaled Media360 (managed Google Ads product) from €200K to €1.3M+ in monthly recurring revenue in three years — a 6.5x increase — by owning the global product strategy, pricing, and go-to-market motion and enabling local Sales and CS teams to sell and retain. • Took ownership of First Class (premium marketplace listing product) in year two, adding €1.7M in incremental MRR to the P&L by repositioning the offer and aligning commercial execution across markets. • Reduced churn from 9% to 4% by implementing structured onboarding and account-farming strategies across doctors and clinics. • Lifted sales-funnel conversion from 6% to 12%+ by deploying a sales playbook built on SPIN Selling and each product's unique selling proposition. S C A L E & C O M M E R C I A L E X E C U T I O N • Drove the Visibility portfolio across 13+ markets, leading product rollout in 8 — Brazil, Mexico, Colombia, Chile, Italy, Poland, Spain, and Turkey — by localizing positioning, packaging, and commercial playbooks. • Personally turned around the Brazil market, the portfolio's largest, restoring growth through hands-on commercial leadership. • Owned a €35M+ annual P&L (≈€3M MRR across Media360, First Class, and advertising add-ons), leading budgeting, forecasting, and variance analysis to fund expansion while protecting margins. • Designed and deployed pricing and packaging strategies in partnership with the Pricing team, optimizing monetization across markets. • Directed a cross-functional organization of ~100 indirect reports — local leaders, sales reps, and KAM reps across markets — coaching on product positioning and performance. P R O D U C T , D A T A & O P E R A T I O N A L E X C E L L E N C E • Partnered with Tech and Product to take new products from concept to launch — including the Google Display Network channel and Media360 for Clinics — while shipping features that enriched customers' marketing data and opened new growth areas. • Built the global and local dashboards and product and operational metrics that gave leadership real-time visibility and standardized execution excellence across markets.

• Group Product Manager — Growth, Groceries · iFood07-01-2021 – 07-01-2022

  Latin America's largest foodtech platform. • Led a team of Product Managers within Disrupt, iFood's innovation product team, driving the company's new-bets and experimentation agenda. • Tested, validated, and shipped rapid MVPs (‘Jet Skis’) in partnership with business areas — launching new propositions including iFood Shopping. • Built a Growth Hacking squad within the Groceries segment to run experiments and Jet Skis inside the product, delivering initiatives such as Organics & Fresh.

• New Ventures & Digital Innovation · Braskem09-01-2018 – 06-01-2021

  • Built fully operational digital businesses from scratch — product management, business planning, go-to-market, and operations — while embedding product, agile, and innovation practices across the organization.

• Co-Founder · MidiaMobi Global01-01-2014 – 12-01-2018

  • Co-founded a content-marketing SaaS that streamlined content creation, editorial approval, and publishing workflows for brands, agencies, and freelancers — featured in Exame, ProXXIma, and Startupi.

• Co-Founder — Product, Marketing, Strategy & BizDev · Powertrends01-01-2010 – 11-01-2018

  • Co-founded a digital holding serving brands and agencies across Brazil, the UK, and the USA — including SportingQuiz.com (SportingBet, UK), which drew 1M+ users and 300K leads in three months, the Toyota RAV4 US launch app, and white-label stores for GAP and Hugo Boss.

Education

• Massachusetts Institute of Technology (MIT)Entrepreneurship / Entrepreneurial Studies
• University of California, San DiegoMarketing (Green Marketing)
• Fundação Armando Alvares Penteado (FAAP)Public Relations & Social Communication

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