Divesh Sood

About

I'm a B2B product marketing specialist who helps founders and marketing leaders attract and convert right-fit prospects into long-term customers. How? By making the company's offering crystal clear for prospects and running groundbreaking demand generation programs. These pieces are critical for sustainable growth. My track record speaks for me—I helped 2x'ed ARR for 2 products at Zoho, increased ARR by 5x in just 5 months at 100ms, and helped Privado 10x ARR in 20 months. Now, I'm tapping into this experience to help startups and scale-ups accelerate their growth through consulting and full-time roles. If you need support in areas like product messaging & positioning, thought leadership, or strategic guidance on your broader go-to-market strategy, I'm here to help. Experienced in the United States, Europe, and India markets.

Experience

• Product Marketing Consultant · Self Employed2024-09-01 –

  With my current consulting stint - my idea is to stretch my arms and see the sort of product marketing I can do for industries I've not generally worked for. Current engagements: - Amazon - Z47 - Veefin - Valsoft Past engagements: - Together Fund - Skyroot - Rezolv: Started by Ex-Ring/Kisst founder - Neokred - SHOPLINE UK

• Founding Marketer | Product Marketing Manager · Privado.ai2022-10-01 – 2024-09-01

  Founding marketer at Privado. I helped them get visibility in the space of privacy tooling and built a market for privacy code scanning as a solution to privacy challenges for enterprises. ACV Increase: +700% ARR Increase: +3,900% Revenue Influenced: $1.1m I led marketing efforts from pre-seed to seed to Series A. Later, reporting to the head of marketing based out of the US. Helped take Privado from $50k in ARR -> $1.2m [during funding winter and across two ICP pivots]. Key activities: ICP research, messaging, website revamp, tradeshows, webinars, marketing operations, paid campaigns, guerrilla marketing, and content. Highlights: - 30 online events with 40% attendance and 150 regs on the regular, and 11 tradeshows + 16 dinners - Ideated and hosted the inaugral Bridge Technical Privacy Summit [1200 regs, 65% turn up] - Managing the Privacy Corner newsletter & podcast [0 -> 4k subs in 8 months] - Built the account-based marketing engine - Co-created the 'Technical privacy masterclass' [1100 learners in 8 months] - 100x Email & 7x socials stats - Influencing key figured in technical privacy space and building privacy code scanning as a category in analyst quadrants

• Sr. Product Marketing Manager · Petavue2022-08-01 – 2023-04-01

  Founding product marketer. I supported the company build messaging and positioning, create PoV content, and raise funding.

• Product Marketing Consultant · Factors.ai2023-06-01 – 2024-06-01

  I helped build a base for product marketing at Factors. Going all the way from sales collaterals to building a customer marketing program, and helped Factors get better at talking about their vision and brand. Helped them on the $1 million journey. ACV Increase: +1,400% ARR Increase: +144% Revenue Influenced: $600k Key activities: - 13 case studies - 3 feature launches - 7 events [>35% avg. attendance with 90 avg of regs] - Updated messaging & positioning - 12 new landing pages - Help docs update [>35 pages written] - Sales enablement [>30 documents created]

• Product Marketing Consultant · TripleDart - B2B SaaS Growth Agency2022-10-01 – 2024-01-01

  I worked with Tripledart to support leading startups build product messaging & positioning, launch products, revamp website, and write high quality long-form content. I've supported portfolio companies: Sequoia, Y Combinator, AlphaWave, Together, Accel, Better, and Tiger. SaaS supported: Fincent, Netcore, Rafiki, Sprinkledata, Pazcare, HireQuotient, Phyllo, Surfboard, RevenueHero, and others.

• Product Marketing Specialist · 100ms.live2022-05-01 – 2022-10-01

  Built the product marketing & developer relations function at 100ms. Took the company from $250k to $1.1 million in revenue and +$3 million in pipeline in 4 months. ACV: +$20k | ARR Increase: +412% | Revenue Influenced: $900k - Launch – Live Stream SDK product launch within 2 months of joining - Product GTM – Interactive Live Streaming SDK & Real-time Video Calling SDK - Content – 18 landing pages, 4 case studies, and 100s of AD copies

• Product Marketing Associate · Zoho Corporation2020-01-01 – 2022-05-01

  Tripled my responsibilities in two years. Helped boost key metrics around product, developers, and partnership. ARR Increase: +17% | Revenue Influenced: $XX.X million [Zoho doesn’t disclose revenue] - GTM – Zoho Creator 6, and ManageEngine AppCreator - Content – 17 eBooks, 35 webinars, 15 blogs, 19 webpages, 38 videos - Branding – Young Creators Program: College outreach to market pro/dev/ code among students - Sales enablement – Sales collaterals, RFP support, Training - Developer advocacy & evangelism (Hiring, Education, Content, and Enablement)

• B2C Marketing Freelance · Freelance2017-02-01 – 2019-11-01

  This captures the work I did * before * I graduated from university. I interned with agencies and worked with fellow consultants to help B2C companies build pipeline through organic and paid marketing campaigns. My work evolved from graphic designing --> social media marketing --> blog writing + copywriting --> performance marketing. Top brands managed: Tata Motors, Ramco, BMW Navnit Motors, Stay Vista, Sula, Organic Riot, Godrej Properties, and more.

• Intern in the GM's office · Merck India2019-06-01 – 2019-10-01

  I worked with the General Manager's team, and collaborated with various stakeholders across functions to research best practices and suggest a digital strategy for Merck Biopharma.

• Intern in WH & GI Business unit · Abbott2018-06-01 – 2018-07-01

  I executed a research project where I was tasked to find solutions to help pregnant women. Additionally, I produced Abbott India finance team’s first ever credit management handbook, which was distributed to stakeholders such as the CFA and the sales team.

• Video Production Intern · Skip Theatre Productions2017-07-01 – 2017-12-01

  I co-created a short film titled "SUSU"with Skip theatre productions. SUSU was among the top 10 entries in the short film category in the Mumbai film festival 2017. In this role I helped edit the movie, add VFX, and helped market the movie via various digital and offline means.

Education

• SVKM's Narsee Monjee Institute of Management Studies (NMIMS)Bachelor of Technology - BTech, Mechanical Engineering

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