Joenrhuz T.

About

Dynamic and results-driven professional with extensive experience in franchise partnerships, consumer insights, and marketing intelligence. I excel at translating data into actionable strategies, fostering high-impact relationships, and driving innovation across diverse industries. My expertise spans real-time payment platforms, audience research, and strategic storytelling, enabling me to navigate complex challenges with a solutions-oriented mindset. With a strong foundation in analytics and a passion for collaboration, I deliver meaningful results that enhance business performance and build lasting partnerships.

Experience

• Manager, Strategic Client Success · VideoAmp2025-03-01 –
• Start Up Consultant · Stealth Startup2024-01-01 –

  Consulting Series C startup on B2B and B2C marketing growth, strategy, and operations. Working closely with SVP of Client Success to optimize marketing material

• Manager, Franchise Partnerships · DailyPay, Inc.2024-01-01 – 2025-02-01
• Associate, B2C Marketing | Marketing Intelligence · DailyPay, Inc.2023-01-01 – 2024-01-01

  • Lead Spanish B2C Communications pilot, targeting 50+ clients, resulting in $300,000 increase in ARR and 1.4% increase in enrollment • Orchestrated DailyPay's international expansion into the UK, leveraging Iterable and Smartling to deliver culturally nuanced email and push campaigns that fostered market penetration and user engagement. • Engineered a high-impact transfer abandonment campaign encompassing email and push notifications, forecasted to yield $250,000 in incremental annual revenue. • Spearheaded the strategic unification of the B2C martech stack (Iterable, Branch, Smartling, Amplitude), architecting a streamlined process to maximize efficiency and optimize campaign performance. • Leveraging Amplitude and Tableau, I conducted comprehensive cross-channel campaign analysis, distilling actionable insights to optimize performance and ensure alignment with B2C team OKRs. • Collaborated with Communications Engineering to define, implement, and document new Iterable events within a centralized repository, ensuring seamless campaign support for all new product launches and business initiatives (e.g., card offerings, feature releases). • Led the acquisition and onboarding of strategic vendors, ensuring alignment with business needs and seamless integration for new initiatives. • Developed and implemented a system of UTM-tagged QR codes to track the performance of B2C communications across 800+ clients, enabling granular analysis of enrollment and conversion rates by campaign and client.

• Senior Associate, Consumer Insights · dentsu international2022-06-01 – 2023-01-01

  • Reported to Senior Director of Consumer Insights and Chief Insights Officer • Participated in Upfront audience strategy and planning for newly acquired client Heineken • Developed audience playbooks for Dos Equis, Tecate Alta, and Heineken Silver • Provided audience research and insights for US Open marketing campaign • Delivered compelling business storytelling to ensure insights inspire strategic decision-making • Identify and implement new and innovative marketing measurement techniques to drive business growth • Interpreted demographic statistics from surveys consisting of 250 million individuals • Supported all Data activities using proprietary systems applications

• FAST Associate · Fox Corporation2021-02-01 – 2022-05-01

  • Participated in expedited, experiential program through Sales, Marketing, Digital Client Services • Assisted SVP of Eastern Sales, Account Executive, and Sales Planner in Fox News and Fox Business deals • Managed $100 Million amongst 30+ accounts, including Quicken Loans, Procter and Gamble, J&J • Handled client inquiries on Invoice Adjustments, HIT Times, Logs, Brand Allocations, Flighting • Created and presented marketing strategy and insights to EVP and SVP of Portfolio Marketing • Worked with portfolio team to develop competitive sales tools and assets across all verticals of FOX • Analyzed high volume data on competitive spending of auto, credit card, and insurance industries • Discussed spending analysis into meaningful stories shown through high level presentations • Developed campaign reports on Apple and Airbnb pacing & delivery using pivot tables/formulas • Released weekly rating reports from Nielsen, Comscore, and YouGov for FOX News programs

• Actor · Casting Networks, LLC2018-06-01 – 2020-03-01

  •Peloton •Law and Order: SVU on NBC •New Amsterdam on NBC •Power on Starz •Pose on FX •Mrs. Fletcher on HBO (2) •See You Yesterday on Netflix •World Klass on Mnet - Featured •HighTown on Starz •Manifest on NBC •God Friended Me on CBS

• Student Ambassador · St. John's University2018-01-01 – 2019-12-01

  •Conducted campus and facility wide tours with groups between 10 to 60 members. •Assisted with seasonal, special events, such as Accepted Students Day. •Mentored and advised prospective freshmen in Shadow and Overnight Programs. •Answered any questions regarding the university, ranging from history to statistics.

• Vice President · St. John's University2017-04-01 – 2018-05-01

  • Served as Vice President of the Disney Club. • Promoted successful marketing campaigns through social media and print that reached over 1500 students. • Assisted President in monthly E-board meetings and semester end evaluations. •Conducted interviews and selected candidates for Event Representative positions. • Served as liaison between 5+ organizations and E-board. • Handled and oversaw monetary transactions up to $200. • Served as temporary Secretary due to temporary absence of current Secretary. • Answered emails and inquiries immediately. • Organized community service projects and fundraisers for members. •Hosted Disney Club Banquet and directed performers.

• Student Phonathon Caller · St. John's University2017-08-01 – 2018-04-01

  • Raised over $4,000 for the annual Phonathon. • Conscientiously convinced and contacted 3000+ alumni and parents to financially support the school. • Diligently updated 500+ student and alumni contact information. • Build rapport with prospective supporters to annual fund.

Education

• St. John's UniversityBachelor’s Degree, Mathematical Physics, Communications
• Saint John's Preparatory SchoolSalutatorian

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