Samruddhi B.

About

With a robust educational background that includes a Business Strategy program from Harvard Business School, an MBA in Marketing from Xavier Institute, and a Bachelor's in Computer Engineering Sam is a seasoned marketing professional. She has experience in managing high ticket clients $21M- $50M and developing high budget digital campaigns utilizing SEM, SEO strategies, paid media, programmatic Ads etc. for brands like Johnson & Johnson, Ford, Rogers to name some. She has scaled YC and 500 global funded startups to 8X growth. She also works with venture capital firms to help scale their business

Experience

• Skills · Marketing Skills2024

  Performance Marketing/Growth Tools –Google Ads (Search, Display, Video, Shopping, Remarketing), Google Tag Manager, Google Optimize, Merchant Centre, MSN ads, Spotify ads OTT/CTV – MNTN, Stackadapt, Madhive Social Paid Campaigns – Meta Manager, Hootsuite, YouTube Ads, LinkedIn Ads, Pinterest Ads, Tik Tok Ads, Quora, Reddit UX – Figma Landing Pages – Unbounce, Instapage Analytics - Google Analytics,GA4, Looker, SEMrush, Hotjar, Microsoft Clarity, Measured SEO - SEMRush, Ahref CRM – HubSpot, Salesforce CRM, Microsoft Dynamics CRM, Activecampaign Email Marketing: MailChimp, Constant Contact, Brevo Retargeting Platforms: AdRoll, Taboola

• Senior Manager - Performance Marketing · Coding Dojo05-01-2022

  Accountable for managing total media spend of $5M for Coding Dojo. Post-acquisition responsible for managing paid media budgets across 3 brands ~21M annually. • Pre-Acquisition :Responsible for media activation strategies to help the company optimize spend against overall blended CAC for Coding Dojo. • Implemented three new growth channels focusing on CTV ads – MNTN, Spotify Ads and Stackadapt resulting in 18% growth in SQL and $260K+ in incremental revenue month over month during first quarter after launch. • Responsible for Conversion rate optimization. Implemented new landing page tools and migrated all home-grown LP’s to Unbounce which helped in design experiment and testing (A/B test, multivariant test, qualitative analysis). This drove over $200K+ of incremental revenue month-over-month and 38% increase in conversion. • Product Marketing – Crafted and implemented go-to-market strategy for UX/UI course product for CD • Handled affiliate partners and introduced company to new affiliate channels. Negotiated contracts to minimize lead costs. Also implemented the process of affiliate & company collaboration on media events. • Managed 2 direct reports, 2 agencies and 5 affiliate partners • Responsibility after acquisition : Annual budget 21M across 3 brands o Paid Media – Promoted to handle paid media for 3 PEC brands and media activation for North America. o Hands-on - I love working on paid media tools and like to be hands on. I still lead and get my hands dirty while working on Google ads and Stackadapt for Coding Dojo. o Product Marketing AI Product – Currently working on launching an AI product for PEC. Responsible for complete project management right from market research, concept development, testing to launch.

• AI Marketing Strategist · instacars.io08-01-2023

  As an AI Marketing Strategist, likely responsible for developing and implementing AI-driven marketing strategies to enhance customer engagement and drive sales.

• Senior Manager - Performance and Growth | Head of Marketing · Brickeye (Formerly AOMS Technologies)05-01-2021 – 05-01-2022

  Lead the digital marketing team of 5 people focused on strategic growth initiatives for brands - AOMS, LumiCon, Getlumicon.io and Brickeye • Developed marketing strategy for dynamic growth for Series B funding. Secured exclusive multiyear partnership with UAE based firm resulting them into becoming direct investors. • Introduced co-branded partner-based product and advertising strategy across North America, UAE and Asia Pacific and secured co-branding deals resulting in market expansion and overall marketing cost reduction by 35% • Rebranding: Lead cross functional team of 7 members (engineering, product, design – UI UX, marketing, operations) to complete rebranding project which included design and development of rebranded website, merchant center portal, trademark agreements & new brand launch campaign (Brickeye was acquired in September 2020. Responsible for complete brand migration) • Restructured the complete digital marketing strategy to add more lead generation channels - Shopify, Amazon store, chat bot, HubSpot marketing channel, DV360, Campaign Manager 360, PR o Merchant centre integration – Leading to product expansion in 38 different countries o Google Shopping, Video, Remarketing, Display Campaigns. Optimized the search campaigns to drive 39% more traffic to website o Geo expansion campaigns – Directly resulting in 2 new clients from UAE and UK o Integrated chat bots on websites – Leading to 29% increase in leads o Launched new optimized Shopify website for existing clients with online portal in collaboration with Rogers Communications. Responsible for driving revenue growth in the eCommerce business across direct-to-consumer channels o Developed social media strategy – Managed content calendars, Facebook Ads, LinkedIn Ads o Revamped the email marketing plan with new designs, templates, email list, targeted messages • Managed all product launches, software launch campaigns, App feature update campaigns • Managed industry events, sponsorship, cobranding o

• Digital Marketing Growth Manager · Brokrete09-01-2020 – 05-01-2021

  Lead the digital marketing team of 4 members to execute the optimal digital, paid media and content marketing strategy to meet business objectives. • Worked closely with CEO and growth team to achieve revenue and valuation goals for Seed funding • Responsible for developing and executing inbound and outbound lead generation campaigns to drive key marketing results. Responsible to optimize: Organic + Paid Media PPC, Search, Display, Video, App launch campaigns and website SEO for Brokrete. • Customer Lifecycle: Owned customer journey to convert, grow, and retain customers. • Led go-to-market strategies. Also responsible for integration of TOFU and MOFU tools • Responsible for optimizing Brokrete’s 11 major client accounts across Google search and display network in Canada and USA which resulted in 28% increase in conversion rate • Plan yearly marketing budget and digital+ social strategies to achieve results (customer acquisition & revenue growth) for financial year. Also responsible for results to be presented to stakeholders and executive team • Website Redesign: Worked closely with design team to redesign the Brokrete’s website to include new storefront feature + marketing integration feature directly resulting in 6 new clients in 5 months

• Senior Specialist SEM PPC · redtag.ca10-01-2018 – 09-01-2020

  Responsible for management and operations of all traffic acquisition initiatives, including paid search and display strategies on Google AdWords (now Google Ads), Bing Ads, LinkedIn Ads and other partnership programs • Handled paid campaigns for redtag.ca, itravel2000.com, cruises.ca & flights.ca (All are part of Red Label Vacations) each with a budget of $300K monthly • Responsible for strategically optimizing paid campaigns all year long (Black Friday, Cyber Monday, New Year’s being the major) on Google Ads, Bings Ads & LinkedIn Platforms. Role included daily communication with Google, Microsoft & Adobe Teams in Toronto Office. • Major Achievement: redtag.ca & itravel2000.com had 34% increase in online bookings this Black Friday due to revamped paid campaigns. I was effective in keyword research, writing compelling ad copy, and efficiently building out thoughtfully organized campaigns with the same amount of budget. The website witnessed heavy 44% increase in traffic during the holiday season as a result of paid campaigns. • Responsible for analyzing & preparing campaign reports on digital ROI and business impact using Adobe Analytics & Google Analytics for executive teams • Role included writing SOW for digital partnerships with Europe Government, Mexico Government for travel campaigns

• Marketing Consultant · MVentures04-01-2024

  Responsible for auditing all companies under MVenture Capital and suggesting/implementing marketing strategies to grow the business. The strategy include company audit, Google Ads, Meta Ads, Social handles audit, Website audit, Blog audit, GTM strategies & more

Education

• Harvard Business SchoolBusiness Strategy
• Sheridan CollegePG - Marketing
• Xavier Institute Of Management and EntrepreneurshipMBA, Marketing
• Nagpur UniversityBachelor of Engineering (B.E.), Computer Engineering

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