Johnathan Silver

About

Executive thought leadership strategist and executive ghostwriter with 13+ years across marketing and journalism. Ghostwrites executive bylines, newsletters, press releases, and LinkedIn content; leads content and editorial programs; and has built measurable positioning impact (e.g., CEO newsletter performance gains and demand-gen engagement improvements). Former journalist covering politics, policy, and public safety for major Texas outlets.

Experience

• Content Writer (Customer Success Stories) & Executive Thought Leadership Ghostwriter · Attentive01-01-2025

  ● Writing customer success stories profiling brands that scale their SMS, email, and push marketing with Attentive ● Supporting executive thought leadership program, ghostwriting for Attentive executives, including the CEO, CMO, and VP of Engineering

• Content Marketing Manager (Executive Ghostwriter and Marketing Copywriter) · Zuora01-01-2024 – 09-01-2025

  ● Ghostwriting CEO newsletter, boosting performance 95% and positioning Zuora as monetization strategy thought leader (Also writing on behalf of CFO, CIO, and CTO) ○ Transformed newsletter into the backbone of company-wide positioning, using executive communications to unify brand narrative and align all marketing efforts ● Creating top-funnel content targeting CFOs and CIOs on billing and ERP transformation ● Writing demand gen content for B2C and media verticals, increasing engagement rate to 80.70%, reducing bounce rate by half

• Head of Content · Tavus04-01-2022 – 03-01-2023

  ● Defined brand voice and led all content across product, lifecycle marketing, and GTM ● Produced 40+ AI product videos from scripting to distribution

• Head of Content, Editorial · Fast10-01-2020 – 04-01-2022

  ● Led brand, content, and thought leadership across internal and external channels ● Created 174 net-new assets and scaled a contractor network ● Launched thought leadership program with bylines in Forbes and Business Insider

• Content Marketing Manager · Main Street Relief05-01-2020 – 05-01-2022

  ● Founding board member at nonprofit to support small businesses during COVID-19 ● Developed biweekly newsletters, expert Q&As, and funding updates

• Journalist · Various news outlets03-01-2013 – 01-01-2020

  ● Reported on politics, policy, and public safety for The Texas Tribune, Austin American-Statesman, CultureMap, and others ● Produced over 1,000 news and feature articles

• Consultant, Thought Leadership · Johnathan Silver Communications03-01-2013

  ● Ghostwriting bylines, newsletters, press releases, and LinkedIn content for executives ● Teams I’ve recently supported: Growth Partners, Miro, Vouch, SmartNews, Sendbird, Topaz Labs, Checkr, Binkey ● LinkedIn content for: Jordan Hill, Growth Partners, Gary Zurnamer, Vouch ● Publisher of The Thoughtful Executive, a weekly newsletter for marketing and communications professionals about shaping executive voices

Education

• University of Texas at ArlingtonBachelor of Arts, Political Science (minor in journalism)
• University of Texas at ArlingtonMaster of Public Administration

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