Amy Evans

About

Content marketing strategist and copywriter with over 10 years of experience increasing conversions across website, social media, email marketing, and video content creation. A special knack for getting inside the minds of your clients and nailing your brand voice in a way that feels like you wrote it yourself. Experienced servant leader and manager who has built nimble, hungry marketing teams for over five years. Highly skilled in communicating your brand's perfect positioning, spearheading high-converting marketing campaigns, and building lean but efficient funnels for B2B startups. Skilled trainer on topics like leveraging AI, SEO, and organic social media marketing for entrepreneurs, leadership teams, and employees.

Experience

• Interim Director, Marketing · ChatterBoss03-01-2025

  Led content & SEO strategy – Optimized engagement with high-impact newsletters, blogs, and website audits, plus data-driven lead nurture sequences. Elevated social media & branding – Developed a LinkedIn growth strategy, expanded executive presence, and drove daily engagement. Refined brand & messaging – Created compelling brand narratives, website copy, and marketing materials while leading podcast rebranding. Optimized conference & partnerships – Managed event marketing, vendor collaborations, and post-event lead conversion. Built scalable marketing ops – Designed lead gen funnels, implemented KPI tracking, and streamlined campaign performance.

• Senior Content Strategist · ChatterBoss06-01-2023 – 03-01-2025

  ChatterBoss is a fully remote staffing and managed services company in the fractional executive assistant space. I own content development across all platforms, including: Exponentially growing sales through new lead generation funnels on this lean, nimble B2B team. Spearheading new email marketing, social media, and PR initiatives that doubled the online presence of CEO’s personal brand and book launch. Data-driven and results-obsessed, identifying, owning, and analyzing KPIs for all digital marketing campaigns. Developing newsletter, lead magnet, and social content to increase social media leads by 75%. Building and training a team of social media managers to increase team capacity, bringing in an additional monthly revenue of $30K. Launching CEO’s debut book to become a #1 Amazon bestseller. Improving newsletter open rate by 15% in four months.

• Social Media Strategist · ChatterBoss02-01-2021 – 06-01-2023

  ChatterBoss is a fully remote staffing and managed services company in the fractional executive assistant space. I own all social media strategy and built a team of social media managers, which included: Custom, data-driven social media strategy tailored to client goals. Training ChatterBoss virtual assistants to manage daily social media tasks. SOP creation and ongoing relationship management for long-term client and social media success. Content creation for TikTok, Instagram, LinkedIn, Facebook, Pinterest, and YouTube. Training for teams and executives on social media marketing strategy.

• Founder · Yellow Kitchen Media07-01-2019

  Copywriter and brand strategist for small business and personal brands in the consulting, finance, and B2B space. Market research, competitive analysis, and KPI identification. Go-to-market strategy for rebranding projects, product launches, and personal brands. Copywriting for email marketing campaigns, websites, blogs, and social media. Implementing new webinar funnels, website designs, and digital marketing campaigns. Ongoing copywriting and content creation support.

• Co-Founder, Exited · Kings' Kitchen Media07-01-2022 – 06-01-2024

  Creating beautiful, authentic branding and marketing packages coaches, consultants, wealth management firms, and more. Building beautiful websites, newsletter, social media profiles, advertising campaigns, and brand foundations that reach your target audience exactly where they are. Fluff-free brand strategy. Mindful messaging that gets to the heart of what you do. Painless sales funnels that work while you sleep. Logos, templates, and branding graphics that show off the real you. Social media strategy that saves you time and headache. Email campaigns that sound like you and bring in business seamlessly.

• Executive Assistant to Chief Executive Officer · Amanda Silver Consulting2021-02-01 – 2023-06-01

  Designed and managed multi-channel marketing campaigns that contributed to a 50% increase in revenue and enhanced brand visibility. Negotiated and implemented partner co-marketing initiatives, demonstrating significant ROI for all stakeholders. Streamlined processes and communication strategies, enhancing team productivity and capacity by 20%. Conducted data analysis to track marketing performance, driving continuous optimization and success.

• Program Technician · City of Gresham2016-07-01 – 2021-06-01

  Management of day-to-day office operations, both in-person and remote, including scheduling, reception, communications strategy, archiving, expense tracking and reporting, and committee support. Centralized focus on developing community programs in underserved areas and adding value to local neighborhoods. Heavily contributed to anti-racism education, committee and coalition development, multicultural initiatives, and community restoration. Spearheaded design and construction of a new park in Rockwood. Substantiate savings by writing a $50K grant toward food waste prevention. Bridge communication between community members and local government. Exhibit a passion for inclusion, diversity, public service, and non-profit work.

• Teaching Assistant · Whitworth University2013-02-01 – 2013-05-01

  Grading quizzes and papers, recording attendance, corresponding with and tutoring students, providing a lecture on 20th Century Modernism.

• Hiring Committee Member · Whitworth University2012-10-01 – 2013-01-01

  Reviewing application documents, conducting group interviews, and providing feedback of applicants for Whitworth’s newest literature professor.

Education

• Concordia University-PortlandMaster’s Degree, TESOL
• Portland State UniversityMaster of Arts, Teaching English as a Second Language
• Whitworth UniversityBachelor's Degree, English Literature

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