Jose Torres

About

With a robust background in visual design and animation, I hold an Associate's degree in Graphic Design from Oklahoma State University Institute of Technology and an Associate of Arts in Fine/Studio Arts from Bacone College. Currently, as a Sr. Visual Designer at Relief App, I lead the visual design process, achieving a 14k download and 55% conversion rate pre-marketing. My previous roles include Visual Designer at Honey and PayPal, where I optimized visual assets and contributed to high-impact projects. At Lucky Day, I produced onboarding documentation and animated mobile UI elements. My tenure at Evite involved leading Lottie animation efforts and refreshing mobile interfaces. My expertise spans creating cohesive design systems, original illustrations, and engaging animations, consistently enhancing user experiences and driving growth.

Experience

• Sr. Visual Designer · Relief App10-01-2022

  Owned the visual design for the Relief app and B2B products, crafting unique and memorable experiences that resonated with different audiences. Led the E2E visual design process, from MVP to launch, with a 14k download and 55% conversion rate on reduction requests before any paid marketing efforts. Developed and maintained a comprehensive design system documentation that includes style guides, component libraries, and usage guidelines. Created original illustrations for various applications, including product interfaces, marketing materials, and social media graphics. Developed a cohesive illustration style guide that defines our style's characteristics, including linework, color usage, and overall aesthetic.

• Visual Designer · Honey03-01-2020 – 10-01-2022

  Collaborated on Coiny Refresh and guidelines and led the animation style. Co-created Honey's Visual Identity focused on Iconography, Illustration, 3D, Mockups, Photography, and Animation. Optimized and standardized Honey's product iconography and visual assets for web and mobile. Contributed to the success of Honey Mobile Funnel MSE Acquisition that had a ~85% total permissions rate after the first month live with my visual and Lottie animation solutions. Supported Growth by providing solutions around animations, content, and visual art for landing pages, emails, referrals, and onboarding.

• Visual Designer · PayPal03-01-2020 – 10-01-2022

  Worked on various visual design projects, contributing to the overall design and user experience of PayPal's products and services.

• Motion Graphic / Video Editor · Lucky Day10-01-2019 – 03-01-2020

  Produced onboarding documentation for new editors and animators. Animated mobile UI loading animations. Took initiative to be more cross-functional to support the Product mobile team with Lottie animations mobile funnel. Guided all visual design assets for video content. Created bold, exciting, and flashy ads that reflected the brand's personality for Facebook, Snapchat, and Google.

• Graphic Designer / Animator · Evite04-01-2018 – 09-01-2019

  Oversaw the Lottie animation efforts for Premium invites. Led the mobile splash screen and loading screen refreshes. Produced onboarding documentation for new designers and animators. Conceptualized original invitation illustrations and animations. Supported Growth emails with delightful motion designs.

Education

• Oklahoma State University Institute of Technology - OkmulgeeAssociate's degree, Graphic Design
• Bacone CollegeAssociate of Arts (A.A.), Fine/Studio Arts, General

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