Whitney Espinoza

About

With a Bachelor's degree in Graphic Design and Media Arts from Southern New Hampshire University and an Associate's degree in Multimedia & Development from The College of Westchester, I have honed my skills in design and multimedia. I have experience as a Creative Team Designer at POOPH, Marketing Designer/Virtual Assistant at Moose Lodge Senior Pet Sanctuary, and Store Manager/Social Media Ambassador/Video & Motion Graphic Editor at Stew Leonard's Farm Fresh Food. Additionally, I have worked as a Graphic Designer at Launch and as a Creative Designer at AnimeNEXT. My expertise includes designing graphics for ad campaigns, creating motion graphic projects, managing social media, and developing brand guidelines. I have a proven track record of increasing engagement and sales through my design and marketing efforts.

Experience

• Visual Designer · TamTam Solutions08-01-2024

  Designed engaging social media graphics for LinkedIn, Instagram, and Facebook, utilizing a social media content planner to align with strategic goals. Created compelling marketing creatives tailored for client communications and presentations. Developed visually appealing email campaign graphics to enhance brand engagement and drive audience response. Asana Workflow Specialist Certified.

• Marketing Coordinator / Virtual Assistant · Moose Lodge Senior Pet Sanctuary10-01-2021

  Provided effective tech support to resolve various issues and improve overall organization operations. Successfully initiated and set up Facebook fundraising tools and AmazonSmile Charity profiles for the company, increasing the organization's fundraising efforts. Led Zoom meetings to introduce and educate the team on social media usage, improving the organization's social media presence. Created a story post to highlight important issues and increase awareness and funding for the organization. Built and maintained a website for the organization, providing a platform for online donations and improving the organization's online presence. Collaborated with the CEO and CFO to create and schedule monthly content for social media, increasing the organization's social media engagement. Developed a brand kit to establish and maintain the organization's brand identity.

• Creative Team Designer · POOPH06-01-2023 – 08-01-2024

  Designed graphics for organic and paid ad campaigns across various platforms. Created and edited motion graphic projects using Adobe After Effects for social media reels on Instagram, TikTok, and Facebook. Edited product lifestyle images for use in creative resources for the DTC website and marketing materials. Developed a collection of animations for GIPHY and Tenor, enhancing engagement on social media platforms such as Facebook, Instagram, and mobile messengers.

• Store Manager / Social Media Ambassador / Video & Motion Graphic Editor · Stew Leonard's Farm Fresh Food07-01-2021 – 09-01-2023

  Improved customer satisfaction through daily consultation and empathy with customers, resulting in a high customer retention rate. Increased social media engagement through weekly strategies and motion graphic stories, leading to increased brand awareness and customer engagement. Boosted store traffic through scheduled events on Facebook, resulting in increased sales. Created successful video promotions using Adobe Premiere Pro, After Effects, Filmora, and Cap Cut, contributing to the store's marketing efforts. Implemented a successful social media plan with collaboration from departments, resulting in increased sales and customer engagement during seasonal promotions. Maintained a clean and organized store by scheduling and overseeing onsite cleaning and quality control checks, leading to a positive customer experience. Effectively managed store operations by overseeing closing and midday shifts and initiating communication with customers and departments.

• Creative Designer · AnimeNEXT02-01-2020 – 2022

  Collaborated with the Project Manager to develop brand guidelines for conventions, resulting in a cohesive and professional brand image for the organization. Consistently updated progress on the project management platform, Monday, resulting in efficient and timely completion of projects. Successfully communicated with team members on project updates, leading to smooth and effective collaboration. Designed a popular convention t-shirt, resulting in increased merchandise sales and customer satisfaction.

• Digital Creative Lead · Connecticon08-01-2019 – 01-01-2022

  I have successfully coordinated and communicated remotely with the Vice President and Social Media team to create promotional graphics for the convention, resulting in increased engagement on social media platforms, Facebook, Instagram, and Twitter. Utilized Adobe Photoshop and Illustrator to design and create high-quality graphics for social media promotion Collaborated with team members and utilized project management tools, Slack, Discord, and Click to ensure efficient and timely completion of tasks Organized and shared files using Google Drive to maintain effective communication and collaboration among the team Contributed to the overall success of the convention through effective promotion on social media platforms

• Lead Graphic Store Designer · FedEx Print Office08-01-2016 – 10-01-2020

  Improved efficiency and effectiveness of print production processes at Macy's Printshop, leading to a 200% increase in predicted revenue over a 6-month period. Trained a team of 3+ team members on the use of Adobe design software, which included Adobe Photoshop, Illustrator, and InDesign. Resulting in improved productivity and higher-quality design work. She successfully led the transition of Macy's Printshop to FedEx Print Production, managing the process from start to finish and ensuring a smooth transition for all involved. Collaborated with over 90 members of Macy's management team to create promotional materials for special events, sales, and in-store communications, resulting in increased customer engagement and sales. Designed and distributed over 20 print-ready projects to national team members, consistently meeting tight deadlines and exceeding client expectations.

• Graphic Designer · Stew Leonard's06-01-2010 – 10-01-2016

  Successfully executed ad-hoc projects while multitasking to meet tight deadlines, contributing to the smooth operation of the department. Created multiple signage for in-store, from ticket design, flyers, posters, store events, banners, and promotional sales. Consistently maintained the company's creative vision across all product and promotional platforms, contributing to a cohesive brand image. Created video communications using Adobe Premiere Pro and After Effects, resulting in a 100% increase in sales during promoted events and sales promotions. Utilized technical knowledge to execute creative works using DSLR camera, Adobe InDesign, Photoshop, Illustrator, and Premiere Pro, resulting in high-quality output for various projects. Maintained large HP printing machinery, ensuring smooth and efficient print production for the department.

Education

• Southern New Hampshire UniversityBachelors of Arts, Graphic Design and Media Arts
• The College of WestchesterAssociate's degree, Multimedia & Development

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