Joshua Abu

About

With a degree in Communications and Journalism, I have a strong foundation in communications strategy, PR, and marketing. I have worked in agency, in-house, and freelance roles as a Content Marketer, Graphic Designer, and PR/Comms professional. My experience includes SEO content writing, email marketing, copywriting (for ads and video scripts), social media management, visual design, spearheading media relations, business development, and creating diverse communication materials. I am a HubSpot-certified Content Strategist and also certified in Brand Storytelling. As a co-founder, I have an ownership mentality, the ability to take responsibility for tasks, and a willingness to drive growth in any organization I work with.

Experience

• Digital Content Specialist · Nonfictly08-01-2023

  Spearheading content strategy and social media management for tech startups in emerging markets like Sub-Saharan Africa and MENA regions. Working closely with the Founder as an Associate. Conducting media relations and business development initiatives. Writing and distributing press releases, announcements, blogs, reports, case studies, and similar digital content. Developing compelling content to boost engagement and brand awareness. Monitoring metrics for data analysis, contributing to overall SEO strategy. Creating diverse communication materials, including blog articles, press releases, newsletters, case studies, and reports. Implementing content strategies that drive organic search visibility. Managing a team of digital content associates.

• Technical Editor · Nicholas Idoko Technologies07-01-2023

  Creating and editing content with a focus on professional writing. Increasing brand awareness through thought leadership in smart tech and ultimately generating leads for NIT. Positioning NIT as an industry leader in software development expertise by covering the latest technology.

• Co-Founder · Product Curve06-01-2021
• Growth Associate · Free Knowledge Africa07-01-2022 – 04-01-2023

  Supported brand awareness and engagement through compelling content. Contributed to lead generation and industry expertise. Collaborated with international NGOs for growth and impact on open-access platforms.

Education

• University of IlorinB.Sc Mass Communication, Broadcast Journalism, Public Relations and Print Journalism
• HubSpot AcademyCertificate, Content Strategy

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