Toluwani Alade

About

I am a Brand and Marketing Professional with 3 years of rich and fast-paced experience and a strong background in building brands, fostering community, and driving engagement. Through my work in Marketing and Strategy, I have been able to achieve commendable results in Social Media Marketing, Content Marketing, Content Strategy, Digital Marketing, Framework creation, Graphics Design (Flier and Brand Identity Design), Video Editing, Project management, and Leadership. I am highly multi-talented and I love to learn new things. I bring my unique touch to a business or brand by using the right tool in my toolbox for what the Brand/Business I am working with, Strategically needs. I can work in the following capacities: Social Media Marketing Brand Identity Design Content & Brand Strategy Growth & Product Marketing Content Marketing Marketing Management and Leadership Digital Marketing (MetaSuite, SEO, and Google Ads) Content Creation and Video Editing Documentation (Google Office Suite, Notion, and Outlook) I am driven by a passion for crafting brands that tell compelling stories and connect with audiences on a human level, building vibrant communities that amplify voices and drive collaborative impact, and empowering brands and individuals to harness the power of digital storytelling and achieve their full potential.

Experience

• Brand & Social Media Marketing Associate · IMMERSE Coaching Company04-01-2023

  As Marketing Team Lead, I developed and implemented a comprehensive brand strategy that transformed the company's digital presence, resulting in a 30% increase in website traffic and 60.3% growth in social media following (from 24,050 to 38,520 followers across platforms). -Through strategic content creation and psychological marketing principles, I generated over 100,000 content engagements with an average of 6,000 engagements per post, directly influencing 40% of customer buying decisions. - Led marketing campaigns for 18 high-profile projects spanning three countries (UK, USA & Nigeria), including the Visionary Leadership Conferences and targeted coaching retreats. - Leveraged paid social media advertising through Meta Suite and LinkedIn Navigator to drive 600K+ impressions across global markets, while creating over 500 pieces of content that reached 5,000+ attendees through live and online channels. Successfully established the brand as Africa's leading Coaching and Consulting Practice through strategic positioning and consistent thought leadership content.

• Communications Associate · FlexiSAF Foundation05-01-2022 – 05-01-2023

  - At FlexiSAF Foundation, I spearheaded digital campaigns that achieved a 300% surge in program participation through successful partnerships with Malala Funds and Plan International. Our data-driven content marketing strategies gained 500+ followers in 3 months, while targeted Facebook ads reached 300+ Africans for international webinars. - Built and managed a thriving youth advocacy community of 1,000+ members across Africa, while enhancing the organization's digital presence through compelling website content and engaging motion graphics. - Successfully conducted digital communications training for social organizations, establishing clear guidelines that strengthened partnerships and amplified the foundation's mission across multiple platforms.

• Business and Brand Strategist · Afrikbrand02-01-2023 – 08-01-2023

  Product & Business Transformation: - Redesigned Afrikbrand from the ground up, including a new revenue model, business structure, team recruitment strategy, and comprehensive business plan. - Led the development of a user-friendly, lead-generating website with an optimized framework, structure, and persuasive web copy. Market Success & Client Impact: - Consulted for clients across diverse industries (e-commerce, travel, education) crafting winning market penetration and branding strategies, resulting in significant growth and traction. - Increased employee effectiveness through targeted content and social media marketing training, leading to improved content quality, design, and engagement.

• Branding and Design Lead · Hult Prize Foundation10-01-2021 – 08-01-2022

  Led branding and implemented design strategies that converted to membership sign ups and awareness for the UN organizations local chapter.

Education

• YALIBusiness and Entrepreneurship
• Impact toolboxSocial Entrepreneurship
• UdemyAdobe Photoshop
• Women Growth LabBusiness and Startup

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