Joshua Berk

Joshua Berk

Product & Growth Consultant

13 yrs experience · Austin, TX · 10-20 hrs/week

About

Grow your business. Launch better products. Enter new markets. Acquire loyal customers. Operate more effectively. Raise venture capital. Build the future. Contact: joshua@berk.is

Skills

Account ManagementActiveCampaignAd CopyAdvertisingAffiliate MarketingAgileAnalytical ThinkingAnalyticsAsanaAttention To DetailB2B MarketingBanner Ad DesignBing AdsBlog MarketingBrand DesignBrand IdentityBrand StrategyBrandingBusiness AdministrationBusiness AnalyticsBusiness StrategyCampaign ManagementCampaign MarketingCareer CoachingCoachingCollaborationCommunicationConsultingContent DevelopmentContent StrategyCopywritingCreative MarketingCustomer AnalyticsCustomer ExperienceCustomer Relationship ManagementCustomer ServiceDesignDesign StrategyDigital AdvertisingDigital MarketingDisplay AdsDocumentationE-CommerceEnglishEntrepreneurshipGlobal MarketingGo-to-market StrategyGoogle AdsGoogle AnalyicsGoogle DocsGoogle DriveGoogle My BusinessGoogle Search AdsGoogle SheetsGoogle SlidesGoogle Tag ManagerGrowthGrowth HackingHighLevelHiringHospitalityHubSpotIntegrated MarketingInterviewingLead GenerationLeadershipManagementMarketingMarketing StrategyMentoringMobile Ad CampaignsMobile MarketingMobile User AcquisitionMonday.comOptimizationOrganizationPaid AdsPartnership CreationPartnership ManagementPodcast MarketingProblem SolvingProduct MarketingProduct StrategyProspectingRetargetingSEOSalesSales CopySearch Engine MarketingSemrushShopifyShort Video AdsSlackSocial SellingStart-upsStrategic PlanningStrategy & Business DevelopmentTeam ManagementTrainingTravel PlanningUXVideo Ad CampaignsVideo PromotionVisual IdentityWeb AnalyticsWebsite ManagementWebsitesWooCommerceWritten CommunicationYouTubeYouTube AnalyticsZapierZoom

Experience

  • Founder · BERK Labs07-01-2013

    Grow your business. Launch better products. Enter new markets. Acquire loyal customers. Operate more effectively. Raise venture capital. Hire teammates faster. Build the future.

  • Special Projects · Embark Veterinary06-01-2016 – 05-01-2017

    Healthier pets through genomics. Led research and specification for breed encyclopedia and V3 packaging. Designed pitch/diligence materials to raise $4.5M+ in venture capital. Automated lead-gen and drip campaigns to reduce CAC by 25%+. Implemented tools for logistics/fulfillment, multivariate testing, and reporting. Helped rebuild the bioinformatics pipeline to minimize TAT by 40%. Wrote a support knowledge-base to boost NPS (78%) and referral K-factor. Organized onboarding/training with a new company handbook and ATS. Managed partners (Illumina, supply chain, inventory) to reduce COGS 10%+.

  • Head of Product & Growth · Localize02-01-2015 – 01-01-2016

    Opening the door to global markets. Acquired 500+ subscribers, $250K ARR, 10K+ signups, and $1M+ in capital. Optimized all product, design, and growth operations (CRO, SEO, ASO). Supported WeWork, Microsoft, Trello, AirBnB, Intuit, Uber, and Gigsky. Translated the user interface into 8 locales: en, es, fr, de, pt-BR, ru, ja, zh.

  • Project Manager · Google06-01-2011 – 07-01-2013

    Built advertising products and deployed high-impact marketing campaigns. $24M+ in annual revenue (500+ advertisers/agencies, w/95% CSAT). Supported Coca-Cola, P&G, Samsung, Comcast, UBS, and Heineken.

  • Analyst, Asset Management · J.P. Morgan06-01-2010 – 08-01-2010

    Conducted comprehensive research to develop custom financial products & strategies. Gained valuable expertise in wealth projection, asset-allocation models, and biz groups. Recruited clients w/global investment specialists, capital advisors, & wealth-planning teams.

Education

  • Stanford UniversityCertificate, Genetics & Genomics
  • Boston CollegeBachelor of Science (BS), Finance, Marketing

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