Gary Pershad

About

Experienced Growth Marketer | B2B SaaS Specialist Growth strategist with 4+ years of experience driving revenue and customer success in B2B SaaS. Passionate about building scalable growth engines through product-led strategies, data-driven experimentation, and cross-functional collaboration. Core Focus Areas: Product-Led Growth & Revenue Optimization Growth Experimentation & A/B Testing Customer Journey Optimization Marketing Automation & Tech Stack Integration Key Achievements: - Increased customer retention by 30% through data-driven journey optimization - Accelerated activation time by 32% and reduced drop-off rates by 20% through strategic onboarding improvements - Built and scaled successful referral program achieving 1.2 k-factor and 90% retention rate - Generated $300K in partner-influenced opportunities within 3 months - Improved marketing spend efficiency by 35% through enhanced attribution modeling - Founded and scaled company's first POC ERG - Achieved 75% increase in website traffic and 25% improvement in conversion rates Currently helping B2B SaaS companies optimize their growth strategies and build sustainable revenue engines. Open to connecting with fellow growth marketers, B2B SaaS professionals, and those passionate about building customer-centric growth solutions. Let's Connect: If you share my passion for data-driven growth and B2B SaaS excellence, I'd love to connect! Feel free to reach out, and let's explore how we can collaborate to take your business to new heights. Skills: Growth Strategy • Marketing Automation • Revenue Operations • Customer Journey Analytics • SQL • Product-Led Growth • A/B Testing • Marketing Tech Stack Integration #GrowthMarketing #B2BSaaS #DigitalStrategy #PerformanceMarketing #CustomerExperience #DataDrivenDecisions

Experience

• Digital Customer Success Specialist, Growth Marketing Analyst, Growth Marketing Associate · Crossbeam2020-02-01 – 2024-06-01

  Led efforts to drive customer engagement and product usage beyond targets through proactive outreach and journey optimization, resulting in a remarkable surge in customer retention and satisfaction. Spearheaded the development and execution of innovative growth campaigns across departments to drive user acquisition and retention. Implemented an in-app onboarding workflow that significantly reduced drop-off rates and accelerated user activation. Collaborated with stakeholders throughout the sales funnel to optimize growth loops targeting awareness, expansion, and revenue. Spearheaded high-impact ad campaigns and ecosystem-led growth initiatives, driving substantial increases in website traffic and user sign-ups. Led the design and deployment of a rewards program enhancing growth, brand loyalty, and retention. Drove product adoption and webinar attendance through strategic website optimization and event promotions, resulting in expanded market reach and improved conversion rates.

• Advisory Council Member · The George Washington University2021-02-01 – 2022-02-01

  Contributed to the Digital Marketing Certificate Program at The George Washington University, School of Business.

• Retirement Plan Services Representative · Vanguard2018-05-01 – 2020-02-01

  Reviewed plan documents such as Summary Plan Descriptions to ensure accuracy of information provided by employers or third-party administrators. Consulted with clients on tax implications associated with rollovers, distributions, loans from qualified plans. Strengthened client relationships by conducting routine portfolio reviews to measure plan success.

Education

• Muhlenberg CollegeBachelor's Degree, Business Admin w/ Concentration in Marketing

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