juan manuel Fonseca zas

About

Design Director with 15+ years of experience in FMCG branding and packaging across London, Madrid and Barcelona. Over recent years, transitioned beyond execution into shaping product and packaging decisions with a strong focus on how design is implemented under real market constraints. Brings experience connecting brand intent with practical production and implementation realities to ensure consistency, clarity and quality across product portfolios, working closely with clients and cross-functional teams to develop and roll out packaging systems across multiple SKUs and categories.

Experience

• Design Director – Consumer Brands & Packaging · Batllegroup09-01-2022

  - Led branding and packaging projects for FMCG clients from concept through to implementation - Contributed to shaping packaging approaches across product ranges, supporting consistency and clarity at scale - Worked closely with clients and teams to align design decisions with market context, production realities and implementation requirements - Developed project briefs to guide teams and support decision- making throughout the process - Supervised project development, ensuring consistent outcomes across SKUs, formats and product lines - Clients: ColaCao, Pascual, Schweppes, Grupo Zamora

• Lead Consumer Brands & Packaging · Baud02-01-2020 – 08-31-2022

  - Acted as Brand Guardian for Carrefour Spain packaging identity adaptation across multiple categories, supporting consistent implementation across large portfolios - Contributed to defining packaging guidelines and frameworks for rollout across product ranges - Participated in early project stages, helping shape direction based on brand, category and retail context - Coordinated with internal teams and clients to maintain alignment from concept to implementation

• Lead Consumer Brands Senior Designer · SKG12-01-2017 – 03-31-2019

  - Delivered branding and packaging projects for global FMCG brands across multiple markets

• Senior Brand & Packaging Designer · Creative Leap09-01-2015 – 11-30-2017

  - Responsible for the packaging area of the studio - Full project development from conceptualisation to completion - Supervise mid to junior-level roles, layout artists, vendors, freelancers, and illustrators - Project planning: timelines, and scheduling - Clients: 3M, Johnson & Johnson, Reckitt Benckiser, and USP Zdrowie, among others

• Brand & Packaging Designer · Interbrand01-01-2013 – 08-31-2015

  - Full project development from conceptualization to completion - Clients: GSK, Wrigleys, and Efes Beverage Group, among others

• Packaging Designer · BrandMe04-01-2011 – 01-31-2013

  - Design and implementation for Sainsbury’s: from food & beverages, to homecare and petcare

• Freelance Packaging Designer · Freelance09-01-2010 – 06-30-2011

  - Studios: Tjarks & Tjarks, Webb deVlam, Futurebrand, Slice Design, Dragon Rouge and Biles Henry, among others

• Integrated Graphic Designer · NSB10-01-2008 – 07-31-2010
• Packaging Designer · Pierini Partners06-01-2007 – 10-31-2008
• Junior Print Designer · Suma 36009-01-2005 – 06-30-2007

Education

• Branding NowBrand strategy course (ongoing - remote), Brand strategy course
• Future London Academy (UK)Brand Strategy course, Brand Strategy course
• The Copy Club (UK)Postgraduate Diploma, Corporate Identity & Branding
• Universidad de Buenos AiresGraphic Design Diploma, Graphic Design
• Bau, Universidad de diseñoLecturer, Branding y Packaging Master; Sustainable Packaging Workshop
• Inaem (Instituto Aragonés de Empleo)Course, Course

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