Kendall Arata

About

Product designer and brand designer with a passion for building end-to-end experiences . Experience working in Product Design and Marketing at Amazon and Warner Brothers. Recently took a career break for full Spanish cultural immersion and language fluency. Now working as a Freelance Designer and Project Coordinator, managing design projects and delivering creative solutions.

Experience

• Freelance Designer, Project Coordinator · Freelance07-01-2023

  Currently conducting 20+ user research interviews, ideating, and creating 3+ iterations of mid-fi Figma wireframes, collaborating with 3 engineers and product managers to develop and refine design concepts, ensuring designs are intuitive, engaging and consistent across desktop and mobile app platforms. Led entire design process starting with user research for a mobile app and desktop interface, analyzing 200+ data points to inform user-centric design decisions and drive personalization. Performed competitive analysis, developed 4 user personas, user flows, and customer journey maps to identify the root cause of users pain points and increase user engagement by 20%. Presented research and designs to stakeholders in 6+ weekly critique meetings, incorporating feedback and adjusting to changing business needs.

• Product Design Intern · Amazon06-01-2022 – 03-01-2023

  Pitched IT desktop app concepts to senior leaders, influencing a 3-year strategic company plan and earning a return offer. Iterated designs 3+ times, creating seamless user flows that reduced live IT support contacts by 20%, deploying high- fidelity Figma prototypes from 30+ wireframes. Wrote and conducted 40+ research interviews to identify 7 critical IT support touchpoints, producing detailed journey maps, user flows, and mockups. Led a global workshop with 7 UX researchers, brainstorming 5 inclusive solutions, and documented findings in a 3-page report to maximize global user impact.

• Digital Marketing Intern · Warner Brothers06-01-2021 – 08-01-2021

  Launchedthe$300k Harry Potter Magical Moments campaign, boosting brand awareness by 2% with 5M+ Instagram engagements and 12M+ YouTube views Collaborated with Saks, Bloomingdales, Target, and Walmart to design and execute 6-month in-store activations in LA and NY, showcasing 10 products and increasing sales by 5%.

• Graphic Design Consultant · Quantasy and Associates06-01-2020 – 08-01-2021

  Designed product packaging assets for a food client using Adobe Illustrator and InDesign, boosting brand presence and engagement by 5%, leading to distribution in 3000+ nationwide grocery stores Designed social media assets for Banfield Pet Hospital’s “Pet of the Week” campaign, creating 10 illustrated Instagram posts with Adobe Illustrator, each gaining 900+ likes.

Education

• UCLABachelor of Science - BS, Cognitive Science with a Specialization in Computing, Spanish Minor
• Universitat de BarcelonaBachelors
• Parsons School of Design - The New SchoolDesign Strategy
• Palos Verdes Peninsula High School

Similar talent on Pangea

RRussell P.Innovative Product Designer | AI Integration & Healthcare UX | Advertising & Brand ExperienceAnannyaa K.Full-Stack Product Designer with a passion for Design StrategySan Francisco, CAJessica R.Product Designer (UX/UI) | Creating simple, scalable solutions from complex problems through iterative design processesAustin, TXSige Z.Product and UX Designer with diverse industry experience and a global perspectiveNew York, NY