Judith Vaati

About

Experienced data analyst and business intelligence strategist with a strong background in mathematics and computer science. I specialize in transforming raw data into actionable insights and implementing data-driven strategies to enhance business performance. With expertise in tools like Power BI, SQL, Python, and Tableau, I create interactive dashboards that assist executives in making informed decisions. My experience spans across optimizing databases, building predictive models, and streamlining workflows to improve efficiency. Passionate about empowering African businesses through data insights, I thrive in fast-paced environments and love tackling complex data challenges.

Experience

• Head of Marketing and Strategy · Technirvana Solutions2025-01 – present

  Leads the development and execution of comprehensive marketing strategies, increasing brand visibility and customer engagement. Collaborates with cross-functional teams to align marketing initiatives with overall business goals. Oversees digital marketing campaigns across social media, email, and web platforms, resulting in a steady increase in qualified leads. Analyzes market trends, customer insights, and competitive landscape to inform strategic decisions. Builds and manages strategic partnerships to expand the company’s market presence and drive growth. Tracks and reports key performance metrics to optimize campaigns and improve ROI. Mentors and manages a small marketing and analytics team to ensure consistent delivery of results.

• Data Analyst & CRM Administrator · Trific Sez2024-09 – 2025-06

  Developed automated dashboards in Salesforce CRM, reducing reporting time by 50%. Cleaned and transformed large datasets, improving data quality and integrity by 20%. Created weekly and monthly reports, leading to a 15% improvement in data-driven decision-making. Onboarded and trained team members on Salesforce CRM, contributing to a 95% system adoption rate in a shorter period of time. Generated over 500 qualified leads through desk top research. Designed and implemented efficient data pipelines, reducing data processing time by 40%. Conducted A/B testing and customer segmentation analysis to improve sales and marketing strategies. Built machine learning models to predict customer churn and optimize retention strategies. Provided actionable insights through interactive dashboards that enhanced executive decision-making.

Education

• Turing CollegeData analytics Certificate, Data analysis
• Multimedia university of kenyaMathematics and computer science, Computer Science
• DataCampData analysis, Data
• Cisco Networking AcademyIntroduction to data science, Data analysis
• DataCampData science and data analysis, Data science
• CourseraGoogle IT support, Information Technology

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