Srijan Devnath

About

I am a Business Analyst at EXL Health, where I specialize in developing visual dashboards using PowerBI and automating data analysis using Python and Azure Databricks. Additionally, I am a Marketing and Business Freelancer, working with The STA Group, a UK-based sports media agency, to manage Zoho CRM and Outbound marketing campaigns. My previous role as an Associate in Growth at SkyServe involved optimizing outbound strategies, automating CRM processes, and developing a pre-qualification framework for client segmentation.

Experience

• Business Analyst · EXL Health05-01-2024

  Developed comprehensive visual dashboards for recurrent metrics and parameters using PowerBI. Performed automations using Python and Azure Databricks for weekly analysis. Created a webapp to host a dynamic data inference dashboard using Django and SQL.

• Business and Marketing Strategy · Self Employed02-01-2024

  Working with The STA Group - UK based sports media agency. Managing Zoho CRM and outbound marketing campaigns.

• Associate - Growth · SkyServe12-01-2023 – 02-01-2024

  A/B tested outbound strategies regarding cold reach-outs, templatized messaging. Identified key value opportunities and ideal customer profiles with respect to leads. Finalized stage-wise deal pipelines for different customer segments and verified it across inbound and existing outbound leads and contacts. Setup and automated Zoho CRM for recording, tracking and monitoring inbound leads and deal progress through different channels like social media and email. Formulated and tested a pre-qualification framework for different segments of clients to better narrow down potential customers. In use as an official framework currently. Used AI client and lead generation tools and finalized a stack for automating email responses, LinkedIn messages and follow ups and timely client meetings and calls.

• Pro Bono Strategy Consultant · Impact Consulting08-01-2023 – 11-01-2023

  Worked on improving digital presence for a NGO. Identified key metrics for engagement, tracking competitors metrics and social media analysis.

Education

• RV College Of EngineeringBachelor of Technology - BTech, Information Science/Studies

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