Julenne Elliott

About

14 years of solid B2B and B2C marketing experience delivering profitable solutions to drive sales, attract and retain customers, and create a solid corporate brand. Experienced in multi-channel marketing, inbound marketing campaign development, CRM, and budget allocation with industries spanning technology, health, and retail brands. Strong focus on brand voice development, messaging, GTM strategy, and growth initiatives across D2C and B2B contexts.

Experience

• CMO | Founder · We Target Media01-01-2015 –

  Premium consultancy operator focused on helping small and mid-sized businesses grow through brand voice development, messaging, user acquisition and retention, growth, engagement, community development, fundraising, GTM strategy, creative direction, investor relations and vendor management.

• Lead Growth & Marketing Strategist · Kiira Health04-01-2021 – 03-01-2022

  Oversee the development and execution of Kiira Health’s monthly, quarterly, and annual multi-channel marketing initiatives to drive customer acquisition & retention. Duties include demographic selection, audience segmentation, conversion optimization, media buy execution, agency partnerships development, management of freelancers and interns.

• Account Manager · Mailers Haven04-01-2012 – 12-01-2014

  Direct marketing consultant coordinating with marketing firms, printers and agencies to determine best direct marketing approaches, generating response-driven campaigns, and building targeted mailing lists.

• Email Marketing Campaign Manager · Mailers Haven04-01-2012 – 12-01-2014

  Managed end-to-end email marketing campaigns, including planning, targeting, setup, testing, execution, QA and reporting; integrated email with other direct marketing channels and ensured CAN-SPAM compliance.

Education

• University of San FranciscoAdvanced Email Marketing, Marketing
• Antelope Valley CollegeGraphic Design

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