Ryan Betancourt

About

With over a decade of experience, I'm a full stack marketer proficient in strategy management and hands-on execution across nearly every marketing vertical. Adept at analysis through Google Analytics, Mixpanel, and SQL for strategic insight, my expertise extends to PPC, SEM, SEO, email, and content marketing. I excel in driving user engagement and brand development, seamlessly integrating strategic foresight with practical implementation to turn comprehensive marketing concepts into measurable outcomes. My experience spans industries such as education technology, consumer goods, and SaaS, providing a diverse foundation for innovative marketing solutions.

Experience

• Head of Growth · Base2025-08-01 –

  Base is a membership club that brings great minds together for curated social experiences. We use intelligent matching to connect leaders, scholars, and artists around what makes them unique. Our programming includes dinners, masterminds, and social experiences.

• Head of Performance Marketing · GROWTH SHOP2024-01-01 – 2025-01-01

  At Growth Shop we launch direct-to-consumer brands. Our fundamental belief is that businesses can be scaled rapidly, highly profitably and with the team enjoying every moment of the journey. Getting there requires extraordinary people, processes that enhance vs inhibit and a strategy that means we’re building winners from day one.

• Growth Consultant · Self Employed2019-01-01 – 2024-01-01

  Brands Worked With: Collaborated with notable brands including Touchland, Oars+Alps, Hobo Bags, Prive Revaux and others, delivering tailored growth solutions. — Growth System Implementation: Applied systematic model for brand scaling by identifying and optimizing high-leverage points in product/customer funnels using rapid experimentation. — Data Analysis and Hypothesis Testing: Conducted thorough analyses of historical data to identify growth factors, differentiate between leading/lagging metrics and vanity metrics, and inform decision-making processes. — Innovative Growth Strategies: Led the ideation and execution of impactful growth strategies, prioritizing ideas based on ICE scores (Impact, Confidence, Ease), and spearheaded lean Minimum Viable Tests (MVTs). — Cross-functional Team Leadership: Directed a diverse team comprising of Front/Back-end Developers, UI/UX Designers, and Marketing Execution Leads, focusing on agile and rapid execution of growth initiatives. — Client Engagement and Reporting: Maintained active communication with clients, providing bi-monthly reports detailing growth experiment outcomes and insights, from initial ideation to final learnings. — Collaboration and Integration: Seamlessly integrated with existing marketing teams and agencies to augment brand performance, focusing on critical objectives such as Product-Market Fit (PMF) identification and user acquisition enhancement.

• Head of Demand Generation · Blanket2019-01-01 – 2019-01-01

  Get more qualified leads. Reach out to your audience, generate interest, and analyze results with one tool.

• VP of Marketing · ClutchPrep.com2012-01-01 – 2018-01-01

  Acquired by Pearson plc. As VP of Marketing at Clutch Learning, I was instrumental in the company’s transformation from a local tutoring company to a prominent SaaS edtech start-up, culminating in its acquisition by Pearson plc. My leadership was characterized by a strong emphasis on driving revenue growth, maximizing ROI on marketing investments, and enhancing CLTV. Implementing effective cross-channel marketing strategies contributing to Clutch Learning’s rapid growth and status as an industry leader in higher education video-on-demand instruction. — Strategic Leadership: Developed and executed a comprehensive marketing plan, aligning team efforts with company growth targets in user acquisition and revenue. — Team Management and Execution: Led the marketing team in implementing online and on-campus strategies, focusing on efficiency and campaign effectiveness. — Innovation and Channel Exploration: Actively pursued new growth opportunities through experimentation with diverse channels, including PPC, retargeting, SMS/email lead nurturing, influencer collaborations, and search engine marketing. — Optimization and Analytics: Utilized A/B testing and in-depth data analysis to optimize conversion rates across the entire user acquisition and retention funnel, leading to increased monthly recurring revenue and achieving user acquisition targets. — Product Marketing and SEO: Played a key role in product marketing, including smoke-screen testing for new products, and implementing SEO strategies to boost online presence and authority. — Content Marketing and Brand Messaging: Developed and curated engaging content across various platforms, reinforcing the brand's voice and value proposition, and engaging with target audiences. — Market Research and Customer Insights: Conducted market research to understand customer needs and preferences, shaping marketing strategies and product developments to better align with market demands.

• 500 Startups Growth Accelerator · 500 Startups2015-09-01 – 2015-12-01

  ClutchPrep.com was selected as part of 500 Startups Growth Accelerator's 2015 class. Received mentorship from senior managers and executives from companies including: Meta, Google, Stripe, KISSmetrics, Curiosity, Singlegrain, and more.

• Techstars Accelerator · Techstars2014-05-01 – 2014-08-01

  ClutchPrep.com was selected as part of Techstars Accelerator's 2014 class. Received mentorship from senior managers and executives from companies including: OKCupid, Microsoft, Amazon, Groupon, 37signals, Pluralsight, and more.

Education

• Florida International UniversityBachelor of Business Administration - BBA, Marketing

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