Julia Nesterenko

About

Lead Product Designer, Founding Product Designer, and Product Architect focused on 0-to-1 product architecture, systems thinking, and measurable growth. Has led onboarding and conversion redesigns (including 30% time-to-value reduction and 5.5% conversion uplift), built scalable design systems and research frameworks, and mentored teams while partnering with executives to align product architecture with adoption metrics.

Experience

• Founding Product Designer & PM Hybrid · Elevar (acquired by Buxton-Audience)2021

  - Strategic Alignment: Partnered with executives to define the vision for a high-scale server-side tracking infrastructure. - Systems Engineering: Resigned complex setup workflows, reducing time-to-activation by 30%. - Roadmap Architecture: Balanced PM and Design responsibilities to ensure architectural integrity aligned with measurable adoption metrics.

• Founding Product Designer · Cuvama2020 – 2023

  - 0-to-1 Launch: Owned the end-to-end product architecture, transforming a complex sales methodology into a market-ready enterprise platform. - Research Infrastructure: Established the firm’s first user research and prototyping culture, aligning vision with technical feasibility to secure investor trust.

• UX/UI Designer · TietoEvry (form. Evry)2019 – 2020

  Designed mission-critical enterprise software, aligning complex data analytics with engineering constraints.

• UX/UI Designer · onereach.ai2018 – 2019

  - AI Architecture: Designed first-of-their-kind features for Agentic AI workflows, focusing on usability in non-linear systems.

• Product Designer (Contract) · Peclet2021 – 2025

  - Scalability: Architected and deployed a modular design system, increasing product delivery speed and ensuring cross-product consistency. - Management: Led and upskilled a team of 2 designers, establishing high-level craft standards.

• Product Designer (Contract) · Kynetix/Hello Zero2020 –

  - Market Adoption: Drove a 19% adoption increase within 3 months post-redesign for a complex fintech reconciliation engine.

Education

• Taras Shevchenko National UniversityMaster, Master — Economy of Enterprise
• Product Weekend @ NYC2 Hour Design Sprints
• Apollo Design CenterProduct Design Sprint

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