Julie Calnero

About

Lifecycle Marketing Strategist and CRM leader with multi-channel (email, push, SMS) experience across growth, retention, winback, and onboarding programs. Builds end-to-end lifecycle operations and measurement frameworks, including automation and compliance workflows in Braze, and leads frequent experimentation to drive activation and conversion outcomes. Also founded and leads Big Mouth Collective, delivering lifecycle strategy, execution, and reporting for B2C and DTC brands.

Experience

• CRM Manager, DoorDash (via Big Mouth Collective) · DoorDash (via Big Mouth Collective)03-01-2022

  •Owns end-to-end lifecycle and growth programs for Dasher Experience — reaching millions of users monthly across email, push, and SMS, and pioneering AI-powered automation workflows for campaign operations •Architected first fully automated compliance lifecycle in Braze with multi-branch conditional logic (11+ variants), Handlebar personalization, and API notification orchestration Mar 2022 – present San Francisco, CA •Built measurement frameworks for always-on re-engagement program; A/B testing drove 30% lift in Dasher activation across a 1.8M-user audience with 90/10 holdout controls •Manages campaign operations from strategic brief through audience segmentation, QA, and deployment across Braze, Hightouch, and internal engagement platforms

• Principal and Founder · Big Mouth Collective03-01-2022

  •Leads lifecycle strategy and growth execution for B2C and DTC brands — designing retention, winback, onboarding, and conversion programs across email, push, and SMS •Balances high-level journey mapping and funnel opportunity sizing with hands-on execution: writing copy, QAing campaigns, and optimizing workflows directly in Braze, Klaviyo, and Iterable Mar 2022 – Present San Francisco, CA •Delivers measurement frameworks, funnel dashboards, and channel performance reporting to guide prioritization and quantify lifecycle program impact

• Lifecycle Marketing Program Manager · IPSY03-01-2021 – 01-01-2022

  Lifecycle Marketing Program Manager, IPSY •Owned retention and winback lifecycle for a DTC beauty subscription brand with millions of active subscribers; managed full program in Iterable from segmentation through deployment •Executed 5–7 A/B tests monthly across creative, subject lines, segmentation, and send timing; delivered 30K+ conversions/month and exceeded monthly goal by 25% Mar 2021 – Jan 2022 •Built reactivation programs targeting churned subscribers, testing new channels and messaging approaches to resurrect lapsed accounts

• CRM Marketing Manager · The Athletic05-01-2019 – 10-01-2020

  CRM Marketing Manager, The Athletic •Drove 30–50K paid subscriptions per quarter via targeted email and in-app campaigns; converted churned subscribers through complex A/B and holdout testing with full results reporting May 2019 – Oct 2020

• Newsletter and Email Marketing Manager · POPSUGAR05-01-2018 – 06-01-2019

  Newsletter and Email Marketing Manager, POPSUGAR •Wrote and deployed 15 newsletters/wk to 500k subscribers •Led audience growth by coordinating with brand partners May 2018 – Jun 2019

• Email Specialist · Pinterest05-01-2016 – 01-01-2018

  Email Specialist, Pinterest •Reactivated 340 advertisers with $20k spent •Set channel strategy for Pinterest's 1MM business accounts May 2016 – Jan 2018

Education

• Colgate UniversityBachelor of Arts, Political Science + Film & Media Studies

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