Ronald Davenport

About

B2C lifecycle marketer with 4+ years driving retention, repeat purchase, and revenue across email, SMS, and journey marketing. Hands-on operator building in-platform journeys, running A/B tests, and shipping fast; recent results include 300% YoY BFCM revenue lift at Zendrop and a 20% lift in webinar attendance at Ramsey Solutions through SMS integration. Builds performance dashboards, works across ESP migrations and integrations, and uses AI tools to scale personalized lifecycle communications.

Experience

• Lifecycle Marketer · Scratch Financial10/2025

  • Built B2C borrower lifecycle journey across approval → loan e-sign → repayment, establishing baseline conversion rates and prioritized intervention points at each stage. • Launched repayment journey email and SMS series averaging 10% CTR, driving ~$40,000 monthly increase in repayment volume. • A/B tested borrower activation flow, lifting approval-to-e-sign conversion from 55% to 57% and increasing signed loan volume by 3.6%. • Deployed personalized SMS reminders and multi-channel touchpoints across the borrower journey, improving on-time repayment rates and customer engagement. • Built AI tools to automate reply handling and personalize lifecycle communications at scale across email and SMS. • Designed performance dashboards surfacing real-time lifecycle metrics, giving leadership visibility into engagement, conversion, and revenue trends.

• Senior Lifecycle Marketing Specialist · Zendrop10/2025 – 02/2026

  • Strategized and executed 2024 BFCM campaign — the company's largest revenue event — delivering 300% YoY revenue growth through coupon execution, segmented promo flows, and journey optimization. • Personalized customer onboarding journeys using zero- and first-party data, lifting onboarding conversion by 135% and accelerating activation. • Grew webinar revenue 700% MoM by running customer surveys, identifying engagement gaps, and iterating on lifecycle touchpoints around the webinar funnel. • Optimized subscription upsell funnel by adding journey-sensitive upsell pages and lifecycle email flows, increasing Zendrop Plus conversion by 36%. • Applied 80/20 analysis to reallocate effort toward highest-leverage channels, doubling December 2024 campaign revenue YoY. • Used segmentation learnings from Q1–Q3 to optimize Q4 2025 promo strategy, producing a six-figure YoY increase in new subscription revenue. • Led full ESP migration from ActiveCampaign to HubSpot, partnering with engineering to ship without revenue disruption — improved tracking depth and downstream attribution.

• Email Marketing Specialist · PPA Tour / Pickleball.com09/2023 – 04/2024

  • Managed B2C lifecycle marketing for tournament directors and consumer players using the Pickleball.com platform across email and SMS channels. • Spearheaded full email program rebuild — grew cadence from 1–2 emails per month into a top-attributed revenue channel via SMS integration, geo-targeted segmentation, and send-time optimization. • Built complex automation logic and API integrations triggering lifecycle communications on key user actions across the tournament platform. • Created consumer customer personas and high-converting copy that lifted engagement KPIs and tournament revenue attribution.

• Email Marketing Specialist · Ramsey Solutions08/2022 – 08/2023

  • Managed segmented consumer lead lists of 200K+ across multiple audiences with consistent weekly net growth. • Drove 20% lift in webinar attendance by pioneering SMS integration into automation sequences. • Built dynamic, cross-client-compatible HTML/CSS email templates ensuring rendering parity across major clients. • Authored monthly KPI and revenue reports informing executive comms strategy.

Education

• Digital CraftsFull-Stack Web Development (Intensive full-stack engineering program), Full-Stack Web Development

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