Kale Dotson

About

As a freelance photographer for over a decade, contributed to numerous marketing campaigns by delivering creative visual content aligned with brand goals. Specialized in social media content creation and engagement strategies, leveraging analytics to refine campaigns. Aims to transition expertise in leadership, creativity, and project management into digital marketing or social media roles within dynamic organizations. While at North Coast Church, gained over five years of experience in event production, team coordination, and live performance leadership, showcasing adaptability and strong cross-functional leadership skills.

Experience

• Freelance Photographer & Digital Content Specialist · Self Employed2013-01-01 – Present

  Developed high-impact visual content for clients across lifestyle, fashion, commercial, and corporate sectors, with a focus on social media engagement, branding, and marketing objectives. Managed end-to-end project workflows including concept development, pre-production, shooting, editing, and final delivery. Designed and managed websites using platforms like Shopify, Squarespace, Wix, WordPress, Webflow, and coding where necessary. Built and maintained multiple personal and client websites, ensuring brand consistency and engaging user experiences.

• Content Creator | Visual Storyteller | Brand Strategist–

Education

• Moody Bible Institute36 Credits Towards BA in Biblical Studies, Bible/Biblical Studies

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