Jerrica Nunley

About

I’m a social strategist and storyteller with 9+ years of experience leading digital strategy, content innovation, and audience growth for consumer, nonprofit, and media brands. I specialize in building systems that turn insights into impact—connecting brand goals to human behavior through culturally relevant, data-backed strategy. I’ve led global teams across five regions, developed scalable content frameworks, and drove strategies that delivered: 780M+ impressions, 35M+ engagements, 135K new followers, 300% increase in engagement across platforms. My sweet spot sits between creativity, analytics, and operations. I build content engines: KPI dashboards & reporting frameworks, cross-functional workflows (social, digital, influencer, PR, DTC), scalable content systems & editorial calendars, community engagement & creator partnerships, social listening & trend analysis that shape strategic direction. I’ve partnered with brands and stakeholders such as Google, Apple, NFL, NBA, Jimmy Choo, and nonprofit/philanthropic organizations to drive visibility, build trust, and deepen connections with audiences. My background in journalism keeps my storytelling sharp—and my experience in analytics and platform strategy ensures every story delivers results. Above all, I lead with clarity, collaboration, and curiosity. I thrive in fast-moving environments and love helping teams work smarter, not harder—building meaningful content that actually moves people.

Experience

• Social Media Strategist · Beekman Social12-01-2022 –

  Led a team of 10 creatives to develop and execute cross-vertical social strategies (fashion, beauty, food, and media). Delivered 780M+ impressions, 35M engagements, and 135K new followers across the client roster. Oversaw social analytics and listening, translating insights into strategic adjustments and creating performance playbooks and content frameworks. Partnered with internal teams to drive KPI-aligned recommendations.

• Social Media & Marketing Director · The Life Church02-01-2020 – 10-01-2022

  Managed five social teams across three national and two international regions; oversaw content calendars and campaigns, achieving a 300% increase in engagement across platforms. Built scalable content workflows, templates, and brand guidelines; collaborated with communications and design teams; coordinated with agencies for paid advertising to drive weekly attendance. Wrote, edited, and ideated content for church services, events, social media, and the web; managed relationships with outside vendors.

• Creative Project Manager · The Life Church02-01-2020 – 08-01-2020

  Managed internal creative requests for graphics, video, and marketing; planned requirements, timelines, and deliverables; liaised between internal and external teams; led project meetings; maintained departmental budget.

• Social Media and Community Engagement Strategist · St. Jude Children's Research Hospital - ALSAC07-01-2019 – 02-01-2020

  Created and executed content strategies for a 3M+ social audience via Sprinklr; led community engagement to improve donor experience and events; led social listening to support crisis communications; partnered with NFL, NBA, Jimmy Choo, Google, Apple, and others to increase brand awareness and donations.

• Digital Content Producer · WMC Action News 511-01-2017 – 06-01-2019

  Wrote and reported breaking news stories for web; managed a 500K social community via Buffer; led Instagram development to increase engagement and site traffic by ~15%.

• Social Media Assistant/Assistant Fashion Stylist · Southern Bride Magazine01-01-2017 – 12-01-2017

  Managed social accounts for 50K; achieved a 300% increase in Instagram engagement; created digital media and sales plans; produced digital and print content.

• Account Manager · Helpful Place Marketing06-01-2017 – 11-01-2017

  Managed social media accounts for 85K; implemented growth and retention plans for 15 clients; improved Instagram engagement by 30%; developed email marketing campaigns.

• Production Assistant · Cox Media Group03-01-2016 – 02-01-2017

  Operated studio cameras, controlled teleprompter, and managed video and graphics for seven daily live newscasts.

• Anchor · The University of Memphis03-01-2014 – 01-01-2017

  Narrated marketing videos for social media and anchored the U of M Minute, averaging ~1,000 viewers.

• Interactive Product Intern · St. Jude Children's Research Hospital05-01-2015 – 08-01-2016

  Event management via TeamRaiser; project management via JIRA Agile; content management on fundraising sites; re-engineering of email marketing content.

Education

• University of MemphisBachelor of Arts (BA), Journalism - News Concentration
• Florence University of the ArtsJournalism, Italian Studies

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