Kassandra D. Lopez

About

Social Media Marketing Manager with 8+ years of experience boosting brand awareness, engagement, and conversions. Skilled in paid social, email, SEO, and digital marketing. I manage content calendars, create daily posts, and optimize campaigns with data-driven insights. Holding an MA in Communications, an MA Cert in Social Media, and an MSM from the University of Florida, I pair creative storytelling with behind-the-scenes strategy to reel in and retain clients.

Experience

• Social Media Marketing Manager · Agency2020-03-01 –

  Develop and execute social media strategies to increase brand awareness, engagement, and conversions. Monitor and analyze social media metrics to measure success and adjust strategies accordingly. Manage social media content calendar and create, edit, and publish daily posts on various platforms. Create and manage advertising campaigns on various social media platforms.

• Marketing Specialist · Churchill Downs Incorporated2019-01-01 – 2020-03-01

  Develop and execute marketing strategies and plans, aligning with overall business goals. Collaborate with cross-functional teams to create marketing materials. Manage and maintain marketing budgets, tracking expenses and measuring ROI. Analyze market and campaign performance, making data-driven decisions to optimize future campaigns.

• Marketing Assistant · LVMH2018-01-01 – 2019-01-01

  Collaborated with Marketing, Sales, and Product Development teams to create company-wide branding guidelines. Designed a comprehensive email marketing plan that included curated copy/templates for hundreds of company specific scenarios, and training for appropriated use across the company. Created systems to efficiently respond to customer questions and concerns on social media platforms: Facebook, Instagram, LinkedIn, and Twitter.

• Art Consultant · BRITTO2014-01-01 – 2018-01-01

  Collaborated with clients and artist in creating commissioned artworks. Coordinated attendees for private gallery events. Incorporated a biweekly newsletter to increase sales and provide opportunities for customer engagement. Communicated with industry professionals and influencers via social media to create a strong network.

Education

• University of FloridaMasters of Science, Business Administration and Management, General
• University of FloridaMaster of Arts - MA, Global Strategic Communications
• University of FloridaMaster’s of Arts Certificate, Social Media
• Florida International UniversityBachelor of Arts - BA, Liberal Arts and Sciences, General Studies and Humanities Minors in Art History and Anthropology
• Wharton OnlineDigital Marketing Professional Certificate
• International BaccalaureateInternational Baccalaureate Certificate, Business, Management, Marketing, and Related Support Services
• Coral Gables Senior HighNAF Business Academic Program

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