Karina Buitrago

About

I've been working in social media for four years and have a passion for helping brands connect to their online communities. I’m a people person, I've always loved connecting with others which is why I pursued my career in social media. Being able to connect brands with their community of fans/ consumers is what I enjoy doing! Currently, I'm supporting brands on Facebook, Instagram, TikTok, and Twitter as a Social Media Manager!

Experience

• Social Media Manager · Digital Media Management02-01-2024

  - Conduct tests, provide insights, and optimize toward global and per-brand KPIs and objectives. - Work with content to create and own the process and design of the social media calendars for all platforms. - Build out social media processes and tools from the ground up for each brand. - Monitor the daily performance and effectiveness of your social campaigns based on CTR, Ad Relevance Score, Revenue and Ad Spend. - Partner with the Monetization and Design teams to build social, web, and email experiments to improve audience engagement and social following. - Partner with the Marketing & Design teams to develop unique voices and social presences for each brand. - Collaborate cross-functionally to ensure email delivery capacity is planned and sufficient to meet the business, audience, and content plan. - Handle the growth and reporting of all social brands. - Assist with media buying strategies and analysis.

• Social Media Specialist · The Social Element06-01-2021 – 02-01-2024

  - Handled day-to-day social media management on named accounts, engaging with consumers, fans, and communities on behalf of the brand across social channels. - Kept up-to-speed on new social platform developments (TikTok, Instagram, Twitter, Facebook, etc). - Assisted in revising engagement tactics and recommendations to clients in response to platform developments. - Created and delivered social media performance reports, including an understanding of defining KPIs and making recommendations based on performance. - Regularly shared feedback, trends, and internet cultural conversation. - Executed organic content publishing across social platforms and assisted in identifying, engaging, and repurposing UGC content. - Assisted with copywriting for organic posts in the brands TOV.

• Digital Marketing Specialist · MyCity SOCIAL Digital Marketing10-01-2020 – 06-01-2021

  - Created original and compelling content, including graphics, videos, and written posts, tailored to different social media platforms. - Communicated with clients to determine the best marketing strategy for their businesses. - Generated and analyzed monthly data reports with clients determining best practices to improve low points of engagement. - Scheduled and planned photo and video shoots to use in advertisements and infographics on social media. - Reviewed, optimized, and managed Google My Business listings. - Analyzed data metrics and engagement growth for all individual social media channels. - Created ad strategies for clients and reported performance from Facebook Ad Manager.

• Social Media Marketing Specialist · HYLA USA05-01-2020 – 09-01-2020

  - Created original content, design, and videos for social media. - Developed and maintained a proactive editorial content calendar/schedule and develop an optimal posting schedule, considering web traffic and customer engagement metrics. - Measured web traffic on Facebook, Twitter, and Instagram. - Stayed up-to-date with changes in all social platforms ensuring maximum effectiveness. - Facilitated online conversations with customers and responded to queries. - Maintained thorough, up-to-date knowledge of digital trends and clients business. - Used knowledge of key developments/social movements/emerging media in the digital space to provide clients with added-value insight. - Creatively planned and sought out new digital media opportunities and trends.

• Social Brand Ambassador · Manchester City Football Club01-01-2019 – 12-01-2019

  - Build a social media following and manage social media marketing campaigns - Communicate and provide messaging, data and content to target audiences. - Collect and solicit information for data capture - Develop relevant content topics to reach the company's target customers. - Create new ideas to enhance marketing to a large audience

Education

• University of Central FloridaBachelor's degree, Communication and Media Studies

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