Kathleen Song

About

With a background in marketing, I have contributed to the success of various companies. As a Senior Marketing Manager at Pure+simple, I oversee the development and implementation of marketing strategies to drive brand awareness and customer acquisition. Prior to this, I contributed to the marketing teams at Giftagram, Vitarock.com, Symbility (now a part of CoreLogic), and Well.ca, focusing on enhancing digital presence, driving e-commerce growth, and ensuring seamless integration of marketing efforts during transitions. My education includes a degree from Seneca Polytechnic. My experience has honed my skills in strategic marketing, customer engagement, and brand development. You can find out more about my professional background on my LinkedIn profile.

Experience

• Senior Marketing Manager · Pure+simple02-01-2023

  ● Lead a cross-functional marketing team of 3, providing strategic direction, coaching, and mentorship to foster a high-performance culture and drive team productivity while working directly with the senior leadership team to provide insight. ● Conceptualize, develop, and execute marketing campaigns as well as manage marketing budget, resulting in a 30% increase in online sales and service bookings year-over-year. ● Strategically manage all paid ads, leading to a 40% increase in web traffic and sales as well as an increase in ROI. ● Created content to successfully enhance brand image and awareness through social media strategies, driving a 35% increase in engagement in 6 months. ● Ensure fulfillment of marketing needs for franchisee locations and vendors, including marketing collateral, special promotions, website updates, and social media management. ● Conduct market research and analysis to identify emerging trends, customer insights, and competitive landscape, providing strategic recommendations to the senior leadership to inform business decisions.

• Digital Marketing Manager · Giftagram01-01-2020 – 02-01-2023

  ● Orchestrated all paid media activities with a $100K annual budget as part of a growth strategy, resulting in a significant 40% increase in demos and meetings. ● Oversee the planning and execution of multi-channel marketing campaigns, including social media, email marketing, landing pages, events, A/B testing and more contributing to overall business growth. ● Implemented a re-engagement campaign utilizing emails, retargeting ads, and sales collateral, resulting in a substantial 40% increase in upselling and resigning of current clients. ● Fostered partnerships with clients for special campaigns, generating over $1M in profit year-over-year. ● Collaborated closely with sales, product development, and finance teams to ensure enlightenment of marketing initiatives with overall business goals

• Marketing Manager · Vitarock.com01-01-2018 – 01-01-2020

  ● Managed a team of five, driving them towards achieving individual and team targets. ● Created marketing strategies that optimized site performance through PPC, SEO, and SEM strategies. ● Expanded the customer database by 40% year-over-year and increased sales by 36% through effective inbound marketing and strategic partnerships with brands and influencers. ● Spearheaded content calendar management, including daily emails, social media, blogs, event planning and product launches, resulting in enhanced customer engagement. ● Led product strategy and development initiatives, optimizing website UX and tracking conversions for improved performance.

• Growth Marketing Manager · Symbility, now a part of CoreLogic01-01-2017 – 12-01-2017

  ● Managed sales collateral, trade shows, emails, and webinars, resulting in a 50% increase in event attendance and a 40% rise in sales leads. ● Developed and implemented a process for monitoring campaign effectiveness, optimizing strategies for pre, during, and post-campaign phases. ● Presented monthly analytics to 20+ stakeholders, both in-person and online, to inform strategic decision-making. ● Managed PR, media relations, and paid advertising efforts to drive website traffic and increase leads. ● Directed programs and campaigns to enhance user engagement across owned and earned channels. ● Oversaw all paid advertising initiatives, driving website traffic and lead generation.

• Marketing Manager · Well.ca02-01-2014 – 01-01-2017

  ● Led the Vendor Marketing COOP Program, achieving over 50% YoY growth and generating $1M+ in B2B sales. ● Build relationships with vendors to create unique marketing campaigns as well as monthly reports on performance and sales. ● Managed special events, PR events and tradeshows to generate more brand awareness ● Assisted with customer acquisition, affiliate programs, influencer marketing and paid media. ● Created and executed social media strategies, boosting engagement and followership.

Education

• Seneca CollegeDiploma, Digital Media Arts
• York UniversityBachelor Degree, Psychology

Similar talent on Pangea

Savannah J.Experienced Marketing SpecialistHalifax, NSCarlena H.Digital Marketing Manager | Animal Biology GradRRyan B.Senior Digital Marketing StrategistSteve C.Experienced Product Marketing Manager Driving ResultsToronto, ON