Kathryn Grace Cartera
Experienced Brand Planner and Content Strategist
11 yrs experience · Dasmarinas City, Cavite · 10-20 hrs/week
About
A creative at heart, with a scientist's head. With over a decade of work experience spanning multiple fields including communication strategy, digital marketing, content development, brand development, and education.
Skills
Experience
- Brand Planner · Elevation Partners03-01-2018
The strategic thinking behind agency projects, dissecting client briefs and turning analysis into sharp strategy decks, playbooks, and reports that allow for effective creativity — whether for branding, marketing, or advertising.
- Senior Account Manager · Elevation Partners08-01-2017 – 2018
Developed communication and content strategy for various clients and projects, alongside account management responsibilities.
- Managing Editor · Elevation Partners07-01-2016 – 08-01-2017
Headed the online publication arm of the company, with responsibilities including but not limited to: hiring & training talents, developing content marketing strategies, closing leads, and establishing the workflows and organizational structure of the department. Achieved six-month KPIs within a month and a half.
- Communication Strategist · Elevation Partners06-01-2015 – 06-01-2016
Led the content development and copywriting arm of the company, managing and training a team of junior writers, alongside senior copywriter responsibilities. Developed content for multiple brands, and helped establish workflows and processes for the agency.
- Content Specialist · Elevation Partners04-01-2014 – 06-01-2015
Was the sole copywriter for all agency clients, providing the written output for all projects, from web content to product names and taglines. Managed an account alongside main responsibilities.
- English and Music Teacher · Homeschool @ The Fort06-01-2015 – 03-01-2016
Developed curriculum and taught beginner and intermediate piano for homeschooled children, ages Kinder to Grade 12. Also developed curriculum and taught for the following weekly classes: Essay Writing (Grades 6 - 12) — Curriculum includes: essay structure and thought organization, critical thinking, research and development, literary analysis; Reading & Writing (Grade 1 below) — Curriculum includes: reading and comprehension, spelling, grammar, critical thinking
- Writing Consultant · ClientCom Inc.2012-11-01 – 2014-04-01
Instructed undergraduate, graduate, and postgraduate students in colleges and universities from the U.S., Canada, and Australia. Evaluated, proofread, and gave recommendations for around four thousand theses, essays, and other kinds of academic papers.
Education
- De La Salle UniversityBachelor of Arts (B.A.) [Completed on Full Academic Scholarship], Communication Arts
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