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Cynthia Herrerias

Marketing & Brand Strategist

1 yrs experience · Charlotte, NC · <10 hrs/week

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About

Experienced brand marketer with a background at creative and media advertising agencies. My focus is on delivering innovative and transformative marketing campaigns that raise brand awareness and ignite audience engagement. I specialize in developing strategic solutions that integrate the latest social media trends to connect with diverse audiences. My approach blends creative intuition with insights into human behavior, utilizing data-driven strategies to craft compelling narratives that resonate with diverse audiences. By understanding human behavior, I create work that inspires client success across industries in the Tech, Health/Wellness, Beauty, & E-Commerce space. Through innovative thinking and trend analysis, I help brands thrive.

Skills

Brand DevelopmentBrand IdentityBrand ManagementBrand StrategyBrandingClient ManagementCommunity BuildingCommunity ManagementContent CreationContent StrategyCreative MarketingEmailsGrowth MarketingInfluencer MarketingInstagramManagementMessaging StrategyPlanningProject ManagementSocial MediaSocial Media CommunicationsSocial Media ManagementSocial Media MarketingTikTokTikTok Management

Experience

  • Account Executive · Rain the Growth Agency05-01-2023

    Managed accounts including Shopify, 1-800-Contacts, Epson, and Cirkul.

  • Account Coordinator · Movers+Shakers09-01-2022 – 02-01-2023

    Worked on accounts such as Johnson & Johnson, Amazon, and e.l.f. Cosmetics. Contributed to the agency's mission to spread joy and connect brands to culture.

  • Account Management (Intern) · Anomaly06-01-2022 – 08-01-2022

    Supported accounts including Meta Quest and General Mills as part of the 4A's Foundation MAIP fellowship program.

  • MAIP 2022 Fellow - Selected by Anomaly LA · 4A's03-01-2022 – 08-01-2022

    Selected from a pool of 500+ applicants to be part of the 2022 MAIP cohort of 200 fellows. Managed a team of 12 in the development of a social project for the Walt Disney Company.

Education

  • University of HoustonLaw, Values, and Policy - Minor, Political Science and Government
  • Jack J. Valenti School of Communication at the University of HoustonBachelor of Arts - BA, Advertising

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