Keith Cheung

About

Passionate about creating seamless digital experiences, I hold a Certificate in Digital Marketing from Cornell University and a Certificate in UI/UX Design from UC Berkeley Extension. As a Senior UX Designer at First Republic Bank, I optimized information architecture, led design sprints, and enhanced accessibility. At Quick Quack Car Wash, I collaborated to develop innovative applications and conducted comprehensive UX reviews. My role as a UI/UX Specialist at Apple involved leading usability testing for global 3rd party apps and advising developers on UI design principles. As a UX Designer at agile six and Founding UX Lead at Pieneer, I honed my skills in creating intuitive designs. With a strong foundation in digital marketing and UI/UX design, I am committed to delivering impactful and user-centric solutions. My experience spans various industries, and I am dedicated to driving meaningful change through design.

Experience

• UX Designer · agile six05-01-2023 – 02-01-2024
• Founding UX Lead · Pieneer05-01-2023 – 11-01-2023
• Senior UX Designer · First Republic Bank09-01-2022 – 03-01-2023

  - Constructed a robust information architecture to enable bank employees to complete their tasks efficiently. - Spearheaded design sprints, adding new features with prototyping and content as well as improving accessibility and optimizing call to actions for increased conversions. - Oversaw and organized the design systems while implementing motion interactions to ensure product flow and adoption by other internal teams - Presented design concepts and solutions to stakeholders and iterate based on feedback

• UI/UX Designer · Quick Quack Car Wash10-01-2021 – 08-01-2022

  - Collaborated with the Project Manager and Software developers, to create innovative applications such as iOS and Android apps, and Progressive Web desktop/ mobile apps for establishing new customer relationships and improved retention ratio of existing customers. - Conducted comprehensive UX review on the current PWA website on desktop and mobile, and reiterated the information architecture, accessibility, user flows and user interface. - Launched new promotions by applying design thinking principles and the design sprint process. Perform UX review and redesign on internal-use custom apps to boost the sales KPI and employees tutorial and notifications.

• UI/UX Specialist · Apple11-01-2016 – 10-01-2021

  - Led usability testing for 10,000+ global 3rd party apps submitted to the app store, ensuring all new binaries fit Apples guidelines and no user experiences were broken. - Partnered with 3rd party developers to understand development pain points and provide feedback to meet App Store's UI and technical guidelines. - Created a team with other QA leads to specialize in the industry and surge of new apps. - Selected to lead Developer Lab as part of WWDC 2021 conference. Advised 15+ developers on UI design principles and App store principles.

• Senior UX Designer · Sunstate Equipment Co., LLC06-01-2024 – 04-01-2026

  - Redesigned legacy internal applications, condensing complex 4-page workflows into a single-page interface — 95% employee satisfaction; significantly reduced task completion time. - Integrated generative AI into the design workflow — using AI-assisted tools for user-flow mapping, exploratory wireframing, and rapid interactive prototyping, compressing iteration cycles from days to hours and accelerating stakeholder reviews. - Led the WCAG 2.1 AA accessibility initiative across web applications, exceeding internal audit benchmarks for a national equipment-rental workforce. - Partnered with Engineering, Marketing, and Sales on usability research and shipped a new design system aligning brand identity with modern UX standards across all newly released products. - Hosted internal workshops on Figma component patterns and accessibility-first design practices to drive consistency across the design team.

Education

• Cornell UniversityCertificate, Digital Marketing
• UC Berkeley ExtensionCertificate, UI/UX Design

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