Kelli Webber

About

A multi-hyphenate founding designer. Building product, branding, marketing, and design systems from zero to one. 4+ years of experience as a Product Designer at financial tech startups, creating responsive software for mobile and web that connects small businesses to capital via loans or investor funding. I've collaborated with cross-functional teams of engineers, cofounders, and sales leads to build product and marketing materials. As the sole designer, I've own the entire design process: user research, ideation, prototyping, design systems, implementation, user testing. Passionate about sharing the voice of the user to motivate the team and ensure a user friendly product! Career Highlights: - Built user centric end-to-end lending tool prototype, incorporating feedback from 25+ user interviews, that secured $3.3M investment and 5 pre-signed customers - Designed end-to-end lending tool that enabled lenders to review loan applications 2.5x faster with improved accuracy and save 4 hours on payment invoicing per month - Led user research studies with detailed hi-fi prototypes to test new product verticals, informing company strategic direction which contributed to a successful acquisition Check out my portfolio to learn more: kelliwebber.framer.website

Experience

• Founder & Creative Director · Studio Kaleidoscope10-01-2024

  Director/Writer creating debut short film, a coming of age called Ladybug. Ladybug is about an anxious Black woman overcoming grief and inauthenticity in the wake of her Grandma's passing. As the writer and director, my goal in making this film is to further the narrative around mental health in the Black community, as well as offer a sweet tale that honors the deceased and motivates us to take action in the present. Accomplishments include writing, directing, and producing a short film proof of concept video that secured $10K in grant funding and leading a successful crowdfunding campaign, raising $6.1K from 83 contributors.

• Founding Designer · Presta03-01-2022 – 12-01-2024

  As the only designer at an early stage fintech startup, I did all things design: product, branding, and marketing. Conducted user research studies to discover pain points within the end-to-end lending process. Led ideation sessions with the cofounders, synthesized ideas, and built a product prototype in Figma. This prototype was used to secure $3.3M pre-seed funding and sign on 5 customers. Collaborated with a cross-functional team to turn the Presta prototype into an MVP, leading the entire design process from initial concept to final implementation.

• Coho Design Fellow · Coho01-01-2023 – 01-01-2024

  A fellow of the Coho career fellowships. Coho, as The Direct To Experience Learning Network, connects learning with experience, so people feel empowered in their lives, careers, and their organizations. Participated in monthly 'mastermind' sessions to discuss career goals and work through challenges with a group of 3-5 diverse designers.

• UX/UI Designer · The Opportunity Exchange09-01-2020 – 03-01-2022

  As the first and only UX/UI designer at The Opportunity Exchange, I worked on all aspects of the design process. Responsibilities included defining user stories, recruiting users to interview, facilitating ideation sessions, building prototypes, managing design quality control with our overseas development team, and monitoring the success of our live designs. The Opportunity Exchange is a financial tech company working to help small businesses get access to capital.

• Venture For America Fellow · Venture For America11-01-2019 – 11-01-2021

  Venture For America is a fellowship for recent grads who want to learn how to build a business while making an impact. VFA Fellows get training and join a startup in an emerging US city, where they live and work for two years at one of our hundreds of partner companies. They learn hands-on what it takes to build a company, while getting the mentorship, network, and ongoing support to prepare themselves to become successful entrepreneurs.

Education

• University of MarylandBachelor's degree, Computer Science Major, Sustainability Minor
• University of Maryland - Robert H. Smith School of BusinessQUEST (Quality Enhancement Systems and Teams) Honors Program

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