Linda Ng

About

Designing digital solutions from concept to launch with 4 years working with SaaS, B2B, AI, sustainability, and food. Experienced in leading UX, visual, and product design at startups and with businesses to make things easier, appealing, and genuinely useful for people. I blend product thinking, human-centered design, and behavioral psychology to drive my problem-solving process. I’ve led team workshops, design reviews, and EPD meetings to keep everyone aligned and projects moving in the right direction. My previous marketing background gives me a solid foundation in business acumen, content strategy, and research - skills I still rely on to make smarter design decisions (and ask better questions). Currently practicing first principles thinking and product management, listening to startup and business podcasts, and building side projects for fun in Cursor, Lovable, and other AI tools :')

Experience

• UX/UI Designer · Freelance2024-03-01 –

  •Designing responsive, visually appealing user interfaces for websites that convert. Applying content strategy, improving the UX, and just making it look nice. •Long term startup clients include Phrenify and Sweet Trades in the sustainability sector. Currently designing for a client in the AI sector.

• Health and well-being · Career Break2023-08-01 – 2024-01-01

  Took this time to travel and recharge. Thoughts include "what is life?"and helping family with responsibilities. Learned new stuff in design, product, sustainability, and had a renewed love for business/startup processes. Had a brief period of producing music on the side.

• Product Designer · Dayslice2022-01-01 – 2023-08-01

  •Led design on B2B core experiences of the SaaS platform, such as scheduling and payment flows, feature offerings, dashboard, and AI tools •Collaborated with product managers, engineering, customer success, and marketing to align on strategic decisions and evolve the MVP •Conducted user research including surveys, interviews, usability testing, workshops, and stakeholder reviews to gather feedback and inform design decisions, enhancing the user experience by over 25% •Other cross-functional responsibilities include writing product and design specs, QA, graphic design, and marketing copy •Built and managed the marketing website through Framer

• Product Designer · Upperstudy2022-01-01 – 2022-04-01

  •Led the development of design concepts, mockups, prototypes, journey maps, and wireframes for Dayslice using Figma, leading to over a 100% increase in product value for users within 4 months •Implemented a robust design system to enhance consistency and streamline engineering handoff procedures

• Product Designer · Ting-Clink2021-07-01 – 2022-01-01

  •Identified business needs and continuously iterated the design process to achieve an ideal end-to-end product concept •Conducted market and user research to validate the MVP and reach the appropriate user segments •Designed the initial website and mobile application after gathering insights from research

• Marketing & Business Development · Northern California Retina Vitreous Associates Medical Group Inc2019-08-01 – 2020-03-01

  •Redesigned the company’s website and curated marketing materials such as business cards, newsletters, and blogs, creating brand image improvement and increasing brand awareness •Maintained consistent, strong communication with stakeholders and 100+ clients and pitched strategic ideas while being open to different perspectives •Oversaw multiple social media channels through Hootsuite with up to 99% reach rate over the duration of my management

• Marketing Intern · Plug and Play Tech Center2018-05-01 – 2018-08-01

  •Curated digital content, such as copywriting 11+ blog pages, with optimal use of SEO to drive in customer traffic and ultimately convert into leads •Designed company event badges through Adobe Photoshop •Assisted with content or photo editing, video recording, and communication with other teams for projects to further company growth by at least 5%

• Administrative Assistant · KY Garden Supplies2012-12-01 – 2014-08-01

  •Oversaw and organized the company’s database for maximum technological efficiency in the workplace •Handled over 1,000+ of product and inventory data on the company website to ensure reliable and accurate information for customers •Responsible for tracking finances as well as monitoring invoices for shipments to guarantee the well-being of business operations

Education

• Designlab
• San José State UniversityBachelor of Applied Science - BASc, Business, Management, Marketing, and Related Support Services

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