Kelly Dos Santos Martins

About

I’m a Social Media Manager who creates content funnels for hospitality brands. Every post, Reel, and Story is strategically designed to drive engagement, build authority, and convert audiences into loyal customers. I help brands turn social media into a growth engine with content that works together to deliver real results.

Experience

• Social Media Executive · Caprice06-01-2023 –

  Lead social media efforts for Caprice and associated hospitality brands (e.g., Sexy Fish, Scott's, Daphné) across platforms. Managed day-to-day community engagement, published on-brand content, wrote copy for posts, and analyzed performance metrics. Coordinated with photographers, videographers, and agencies, and supported brand campaigns and partnerships.

• Digital Marketing Executive · Lucas Kennedy02-01-2022 – 09-30-2022

  Developed and executed digital marketing initiatives, including content and paid campaigns; collaborated on brand initiatives; tracked performance and optimized strategies.

• Freelance Social Media Manager · KCD Socials01-01-2022 –

  Freelance social media manager and co-founder. Responsible for day-to-day channel management across platforms, creating and executing paid and organic campaigns, content planning and calendar management, copywriting, and alignment with business goals.

• Marketing (Commercial Services) · Commercial Services09-01-2020 – 01-31-2022

  Gained insights from Google Analytics to produce monthly performance reports for multiple brands; planned and executed paid campaigns; contributed to SEO, content creation, and social media strategies.

Education

• Lilian Baylis Technology SchoolGCSEs
• Kingston CollegeDiploma (Distinction), Music Performance
• Kingston UniversityBachelor of Arts, Criminology and Criminal Justice

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