Caitlin Wallace

About

With a strong background in social media management and marketing, I have honed my skills in content creation, strategy development, and community engagement. Currently working as a freelance Social Media Manager since August 2023, I specialize in crafting and managing content across platforms like Facebook, Twitter, Instagram, LinkedIn, and TikTok. My role involves developing strategies aligned with brand goals, analyzing performance metrics, and executing campaigns to drive traffic and conversions. Previously, I served as a Marketing Assistant at Essential Supplies UK Ltd, where I supported marketing strategies and organized events. From September 2020 to October 2022, I was the Social Media Marketing Manager at True Vision Brand, where I increased brand awareness through strategic content planning and collaboration with creative teams. My expertise includes staying updated on social media trends and using analytics to provide actionable insights for continuous improvement.

Experience

• Social Media Manager · Freelance08-01-2023

  Content Creation & Management: Developed, curated, and managed published content (images, video, written) across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, TikTok, and more. Strategy Development: Created and implemented social media strategies that align with brands goals, tracked performance metrics, and adjusted strategies as needed. Community Engagement: Monitor, respond to, and engaged with audiences across social channels to foster positive relationships and handle inquiries or concerns. Analytics & Reporting: Analysed social media performance using tools and metrics to provide insights and recommendations for continuous improvement. Trend Monitoring: Stayed updated on social media trends, platform changes, and industry best practices to ensure strategies are innovative and relevant. Campaign Management: Planned and executed social media campaigns, including paid advertising, to drive traffic, increase conversions, and achieve marketing objectives.

• Marketing Assistant · Essential Supplies UK Ltd03-01-2023 – 08-01-2023

  Assisted in the development and execution of marketing strategies and campaigns. Supported the marketing team in daily administrative tasks and helped organize marketing events.

• Social Media Marketing Manager · True Vision Brand09-01-2020 – 10-01-2022

  Managed and executed social media marketing strategies to increase brand awareness and engagement. Developed content plans and collaborated with creative teams to produce engaging content.

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