Kelly Goucher

Kelly Goucher

Strategic Communications & Narrative Consultant | Fractional PR Partner for Startups & Brands

20 yrs experience · New York, NY · 10-20 hrs/week

About

I’m a strategic communications consultant with 20+ years of experience helping startups, scale-ups, and purpose-driven brands craft narratives that drive media attention, brand clarity, and executive visibility. I specialize in brand messaging, thought leadership, narrative, brand communications, and PR strategy, with a focus on helping leaders tell stories that move markets and mindsets. Formerly @ J.Crew, Refinery29, Getty Images

Skills

Brand StrategyContent WritingGo-to-market StrategyMarketing StrategyMedia RelationsProduct StrategyPublic RelationsSocial Media ManagementStrategic CommunicationsWritingWritten Communication

Experience

  • Founder & Consultant · KG Communications03-01-2021

    As founder of KG Communications, I serve as a strategic communications partner to startups, scaleups, and purpose-driven brands navigating moments of change and growth. I help teams articulate what they stand for through clear brand messaging, leadership visibility, and communications strategy that translates across media, markets, and audiences. My work spans earned media, thought leadership, and positioning for launches, rebrands, pivots, and narrative storytelling.

  • Senior Director, Communications and Change Management · J.Crew Group2021-10-01 – 2022-11-01
  • Director, Communications · Refinery29, Inc.05-01-2019 – 12-01-2019
  • Head of Communications, Americas · Getty Images03-01-2015 – 03-01-2019

    Head of communications for Getty Images, Americas (US, CA, LatAm), responsible for strategic communications programs, partnerships and integrated campaigns.

  • Marketing Communications Manager, International · Getty Images2013-07-01 – 2015-03-01

    Responsible for global integrated marketing communications across Getty Images major international markets.

  • Manager, Marketing Communications · Australian Institute of Company Directors2008-03-01 – 2013-04-01
  • Manager, Events and PR · Mantle Group Hospitality2004-07-01 – 2008-07-01

Education

  • Queensland University of TechnologyGraduate Certificate, Integrated Marketing Communications
  • Australian Institute of Company DirectorsCompany Directors Course Diploma
  • University of QueenslandBachelor Arts, Journalism

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