Stefanie Schroeder

About

I help organizations transform how they communicate — internally and externally — through clear strategy, compelling storytelling, and consistent execution. With 15+ years in communications, PR, and marketing, I partner with growing companies that need senior-level strategy without a full-time hire. I’ve helped startups, nonprofits, and global teams align their messaging, improve employee engagement, and build credibility through thoughtful communication. Core strengths: Internal communications strategy & employee engagement programs PR campaigns & media relations Executive messaging, speechwriting & brand storytelling Marketing communications (email, content, and copywriting) How I work: As a fractional communications consultant, I typically embed with teams for 10–20 hours/month to plan, manage, and deliver strategic communications that drive business goals.

Experience

• Creative Copywriter · Stefanie S. Creative12-01-2022

  Successfully launched a sole proprietorship covering public relations, marketing, and copywriting responsibilities. Tasks included writing internal newsletters, email funnels, lead magnets, executive communications, intranet and microsite articles, social media content, annual reports, video scripts, marketing collateral, press kits, executive profiles, bios, and website content.

• Director Of Communications · Currey Ingram Academy08-01-2021 – 11-01-2022

  Strategically directed all components of local and national communications & marketing strategy to increase audience exposure and school enrollment, including advertising, media relations, social media, collateral direction and design, video content, website content, and brand messaging.

• Public Relations Director · HarperCollins Publishers12-01-2020 – 08-01-2021

  Skillfully managed all components of public relations strategy for a portfolio of 60+ products and authors annually, including pitching process, media list, custom press materials, media coverage, and brand alignment.

• Public Relations Manager · HarperCollins Publishers12-01-2016 – 11-01-2020

  Energetic, boots-on-the-ground leader for the Public Relations Department. Excelled in program management of critical functions such as media tours, corporate communications, and PR Campaigns.

• Senior Publicist · HarperCollins Publishers12-01-2013 – 11-01-2017

  Utilized a vast network of hundreds of producers, editors, book reviewers, bloggers, and podcasters to strategically align each project with premium engagements that guarantee maximum buzz and revenue generation.

• Communications Manager · United Way of Greater Nashville12-01-2011 – 11-01-2014

  Commandeered all media relations activity with a tenacity derived from the commitment to increase exposure of United Way's events and activities to raise money for the stellar partner organizations providing a hand up to the community.

• Public Relations Manager · Academy of General Dentistry12-01-2009 – 11-01-2012

  Supervised and developed all public relations programs, including national media placement, annual membership press program, and dental health promotions, resulting in more than 230M media impressions.

• Public Relations Coordinator · Academy of General Dentistry12-01-2005 – 11-01-2010

  Created, produced, distributed, and monitored media relations material that supported national and local constituent programs.

• Media Relations Specialist · Academy of General Dentistry12-01-2005 – 11-01-2006

  Leveraged technical competency to reduce cost, increase accessibility, and improve quality of the AGD’s quarterly media newsletter by upgrading it to an electronic format.

Education

• Kent State UniversityBS | Bachelor of Science, Public Relations
• American School of Milan

Similar talent on Pangea

Kelly G.Strategic Communications & Narrative Consultant | Fractional PR Partner for Startups & BrandsNew York, NYChiara C.Fractional Communications Lead | Corporate Reputation (12+ Yrs)New York, NYNatalie H.Strategic Communicator and PR SpecialistSeattle, WACCynthia G.Fractional Health Communications Professional with Expertise in Pharma Launches, MLR, Advocacy, and Corporate Reputation Management