Kelly Ma

About

Product designer who loves making complex things feel simple. I design clear, thoughtful experiences across mobile and web, always with the user in mind. Passionate about learning, accessibility, and building products that actually help people. Experienced in financial literacy, B2B tools, and enhancing user engagement across platforms.

Experience

• Product Designer · Zogo2022-01-01 – 2025-03-01

  Crafted high-fidelity designs and prototypes for Zogo’s financial literacy learning app, accelerating design iterations and ensuring a seamless handoff to developers. Led design efforts across iOS, dashboard analytics, and web interfaces, driving cohesive experiences for financial institutions and users. Built and maintained a design system for dashboards, reducing inconsistencies and speeding up feature rollouts.

• Designer · buttonwood2019-10-01 – 2021-12-01

  Spearheaded wire-framing in the initial phases of a website redesign, resulting in a substantial boost in user engagement. Conveyed design rationale to clients, leading to a marked increase in repeat business.

• UX Designer · Develop for Good2021-04-01 – 2021-10-01

  Managed the successful launch of the new website, ensuring it was delivered on time and within budget. Led stakeholder and user interviews to refine and optimize the online application process.

• Branding and Digital Marketing Intern · ATEM2019-07-01 – 2019-08-01

  Delivered high-quality digital assets for email blasts and social media campaigns. Conducted competitive analysis and devised innovative strategies to strengthen our digital presence.

• Vice President · Binghamton Student Design Agency2019-01-01 – 2019-05-01
• Assistant Graphic Designer · Binghamton Student Design Agency2018-08-01 – 2018-12-01
• Project Intern · New York City Department of Transportation2018-07-01 – 2018-08-01
• Graphic Design Intern · Pipe Dream2017-09-01 – 2017-11-01
• Design Intern · Margaret Sullivan Studio2017-07-01 – 2017-08-01

Education

• Binghamton UniversityBachelor of Fine Arts - BFA, Graphic Design
• DesignlabUXacademy

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