Kennyetta Dillon

About

I'm a seasoned project manager with expertise in advertising, digital marketing, and business operations. I have a strong background in leading diverse teams and optimizing resources to achieve strategic goals. My superpower is communication, transforming complex project jargon into clear messages for all stakeholders. I excel in risk management and budget optimization, ensuring successful project delivery. My passion for solving project challenges and adapting to change drives continuous improvement in all my endeavors. Let's connect if you're looking for a project manager who brings a personal touch to every professional endeavor!

Experience

• Project Manager · GroupM2021-06-01 –

  Focused on advertising and business operations projects across 3 agencies

• Project Manager, Retailer Media · No7 Beauty Company2021-02-01 – 2021-06-01
• Program Manager · Prudential Financial2020-07-01 – 2021-02-01

  - project manager on diversity initiative and media sponsorships at the local and national levels - producer for paid media placements for various campaigns.

• Project Manager, Marketing Solutions · Northstar Travel Group2018-05-01 – 2020-04-01

  Customers: Crowne Plaza, Canon, Citizen, Bulova, United Airlines, CVBs • Lead paid digital marketing campaigns aimed to increase customer acquisition with budgets of $150-500k across multiple channels, including SEM/SEO, paid social, email, and display • Optimize campaign performance towards identified KPIs including A/B testing analysis and direction • Consistently exceed campaign goals by 15-30% • Implemented a digital package targeting CVBs that resulted in $600k in revenue during the first 6 months • Engaged in retro/ review sessions to identify win and opportunities for next phase of CVB focused digital package

• Digital Project Manager · Mammoth Advertising2017-08-01 – 2018-01-01

  Customers: ABC, WeTV, Oxygen, DirecTV, Cartoon Network • Point for digital marketing creative focused on programmatic display and social creation on Instagram and Facebook • Managed timeline for OOH placements on Nasdaq and Reuters towers to promote TED and AT&T documentary • Managed budgets ranging from $50k-$150K focused on programmatic ad buy

• Director of Client Services and Digital Production (Ad Ops) · BizBash2016-03-01 – 2017-07-01

  Customers: Blueprint Studios, Wythe Hotel, Hard Rock Café, IPIC Theaters, Lincoln Center, Art Gallery of Ontario, CVBs • Led production team on collection and placement of on-site media placement and address workflow needs • Supported safe environment for free thinking and ideas, while managing production workflow for five direct reports • Hosted Lean coffee session, to identify issues/ topics that need additional exploration • Allow cross training to allow team members a full view of the workflow and build trust in team • Collaborated on product strategy with executive team, which led to revisions on existing products- increasing overall engagement by 14% • Worked with developers to reprogram the stats reporting tool and expedite turnaround by 200%

• Client Services Manager · BizBash2015-11-01 – 2016-02-01

  • Manage client- facing stage of production team • Led post-sale team in implementation and testing of ad/marketing campaigns • Managed email marketing and newsletter creation and execution, increasing performance by 8% • Provided campaign reports/metrics and analysis for 2k+ digital accounts ensuring ROI

• Client Service Associate · BizBash2015-08-01 – 2015-10-01

  • Point of contact for collection of client creative related to listings, banners, email, content, microsites, print, and podcasts • Implemented new project tracking to better allocate team resources for freelancers, increasing billing efficiency by 17% • Tracked performance metrics and analysis of all campaigns, streamlined reporting to cut time by 24%

• Customer Success Specialist · Artnet2014-03-01 – 2015-08-01

  Customers: Art Galleries, Museums, Collectors, and Researchers • Led customer support, training, and collection efforts • Managed eight direct reports on global collections team • Reduced outstanding debt by 20% in 6 months through collection efforts • Created client-facing assets to support onboarding and increased customer adoption by 30%

• Executive Assistant, Operations · Pledge 2 Protect, Inc.2013-05-01 – 2014-02-01

Education

• Loyola University ChicagoBachelor of Arts, Communications
• General AssemblyProduct Management, Agile/Scrum

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