Kit Siu

About

Hi! I’m a California native with a journey that’s taken me from fashion design into the world of UX/UI, where I get to blend creativity and technology to make a real impact. Working with brands like Macy’s and Target taught me the art of balancing aesthetics with functionality, and now, I’m all about crafting digital experiences that are intuitive and engaging. I’m always exploring new tools like Midjourney and Runway AI to push creative boundaries. Outside of work, I’m a big family person—I love spending time with my partner and our dogs, Bella and Charlie.

Experience

• UX/UI Designer - No-Code Developer · Freelance07-01-2023

  Role Overview:
As a Freelance UX/UI Product Designer, I have led the design and development of websites and mobile apps for startups, creating human-centered, visually engaging digital experiences. Key Responsibilities: Designed intuitive UX/UI for websites and apps, ensuring seamless and accessible user journeys. Developed brand-aligned visual designs for clients like Yoga by Loriana, Mr. T's Restaurant, and Early Hour Entertainment. Created high-fidelity prototypes and responsive designs using Figma and Framer. Conducted usability testing and iterated on designs based on user feedback. Managed end-to-end projects, from concept to final client handoff. Key Projects: Yoga by Loriana: Designed a wellness-focused digital experience, emphasizing accessibility and modern UX principles. Mr. T's Restaurant: Redesigned the website from Squarespace to Framer, focusing on visual hierarchy, CMS configuration, and incorporating animations to enhance user interaction. Early Hour Entertainment: Developed a dynamic media-focused website, integrating visual effects to elevate user engagement. Skills: Figma, Framer HTML, CSS (basic principles) Strong typography, layout, and responsive design expertise

• UX/UI Designer | Designlab · Designlab07-01-2023 – 07-01-2024

  Role Overview:
As a UX/UI Designer at Designlab, I completed a rigorous, 560-hour mentor-led program, developing user-centered designs and refining digital experiences through real-world projects. Key Responsibilities: Developed and refined UX/UI designs for web and mobile platforms, focusing on user research, wireframing, and prototyping. Collaborated with mentors and peers to iterate on design solutions and align them with user and business needs. Conducted usability testing to gather insights and improve design performance. Delivered polished, responsive designs using industry-standard tools like Figma and Framer. Key Projects: E-Commerce Redesign: Improved usability and visual appeal for an online store, focusing on user flow and interface clarity. Mobile App Concept: Designed a social networking app with intuitive navigation and engaging interactions. Skills: Figma, Framer User research, wireframing, prototyping Usability testing and responsive design Certified in Advanced Figma and AI for Visual Design

• Fashion Design Director · Kellwood02-01-2008 – 06-01-2023

  Role Overview:
As Fashion Design Director at Kellwood, I led the development of private label brands for major retailers, ensuring they aligned with market trends and consumer preferences. Key Responsibilities: Developed and managed private label brands for retailers like Nordstrom, Target, and Walmart, driving brand growth. Led design and development teams through the product lifecycle, from concept to final product delivery. Collaborated with cross-functional teams to ensure design integrity and meet business goals. Utilized 3D product visualization to enhance prototype accuracy and support sustainable design practices. Skills: Fashion design and brand strategy Team leadership and cross-functional collaboration 3D visualization and sustainable design

Education

• DesignlabCertification, UX/UI Designer

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