Kori Whitby

About

Results-driven digital marketer and copywriter blending creative storytelling with data-driven strategies to drive engagement and growth. My diverse background in copywriting, SEO, digital marketing, and performance offers a unique perspective on audience engagement. Key achievements include orchestrating email campaigns generating over $300,000 in revenue, increasing social media reach by up to 300,866% for clients, and writing content for over 100 websites. Specializing in creative copywriting, strategic marketing planning, digital campaign management, brand development, and cross-departmental collaboration.

Experience

• Copywriter & Digital Marketer · Kori Whitby Virtual08-01-2020

  A self-owned and operated Digital Marketing & copywriting company. I have developed comprehensive content marketing strategies for over 150 clients, encompassing website copy, social media, email campaigns, print materials, and more. I have led and worked with creative teams to drive brand engagement, develop growth-oriented campaigns, and help clients develop and execute their brand voice.

• Freelance Copywriter · VeryCopy/SEOButler2017-07-01 – 2018-11-01

  In working as a freelance copywriter for VeryCopy/SEOButler, I was able to hone the copywriting skills that I learned in my internship at the MCA. This position was beneficial as I was able to write clear and concise copy for blog posts, product reviews, press releases, and more. I managed my own timeline and became well-versed in the seamless integration of keywords and search engine optimization into various forms of digital media.

• Administrative Assistant · @properties2017-02-01 – 2018-07-01

  In my position at @properties I was able to rapidly grow from my basic administrative position to a more involved role in the East Lincoln Park office. With over 280 real estate agents licensed out of the office, I was responsible for tracking, managing, and ordering office supply inventory. I also worked independently in the office on the weekends and handled all MLS listings, checks, and rental applications that came in during that time. In addition to these tasks, my position as an administrative assistant at @properties involved helping to plan various office events and lunches, facilitating communication between various departments, and managing office schedules.

• Performance Intern · Museum of Contemporary Art Chicago2016-09-01 – 2017-01-01

  Performance interns are responsible for drafting and editing playbills for performances, including formatting, editing interviews for clarity, and compiling copy. During my time at the MCA, there was a large overhaul of the museum’s website, which meant that I was responsible for regularly monitoring the website for information accuracy regarding upcoming performances and events. Additionally, I worked on community outreach, and helped to develop material and programming that encourage disability access in the MCA’s spaces.

• Front Desk Administrator/HR Assistant · Florida Center for Reading Research (FCRR)2015-02-01 – 2016-08-01

  I worked for FCRR during my time at Florida State University. While my primary duties were basic administrative tasks such as answering phones and emails, greeting visitors, and maintaining/organizing office spaces, I often completed projects for the employees of FCRR as well as the HR department. These projects included quarterly database and file audits, travel expense reporting, creating spreadsheets out of raw research data, and writing data summations from pie charts and graphs.

Education

• Florida State UniversityBachelor's degree, Theatre/Theater

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