Kristina O.

About

Founder & Product Designer with senior-level expertise in user experience, interaction design, and systems thinking. Led the end-to-end design of the Mothering Together postpartum support app, delivering a live MVP and full design system in Figma, and previously designed and launched the Workday Talent suite by creating user-centric workflows and reporting frameworks that increased adoption. Skilled at translating complex business requirements into intuitive, usable products; experience includes AI-augmented workflow design, developer handoff, and stakeholder alignment.

Experience

• Founder & Product Designer · fwd design co04-01-2024

  Independent design studio and product practice focused on complex information systems and enterprise products. • Built Mothering Together, a postpartum support app with an AI companion, and launched the live MVP in April 2026, managing the full product lifecycle including user research, information architecture, and interaction design. • Led UX and product design for client engagements, delivering wireframes, interactive prototypes, user flows, and design-system components in Figma that streamlined client approval processes. • Designed and refined both AI-augmented and traditional workflows, translating real-world user inputs-drawings, forms, and surveys-into clear, actionable interface patterns, enhancing user clarity and engagement. • Worked closely with developers during implementation, handling scoping, handoff, and ensuring design consistency throughout the build, which reduced rework by keeping design and development aligned

• Senior Workday HR Systems Analyst · Hagerty04-01-2019 – 04-30-2023

  • Designed and implemented the Workday Talent suite from the ground up, treating configuration as a UX challenge; used Figma to map employee, manager, and HR journeys before finalizing system decisions, which streamlined onboarding and reduced configuration rework • Built reporting frameworks used by HR leadership for headcount, compensation, and compliance decisions; ensured data integrity across all downstream systems. • Owned configuration and administration of Workday HCM, Payroll, Compensation, Time Tracking, and Talent & Performance modules, and provided backup support for Benefits, Recruiting, and Absence, resulting in a unified system that reduced manual data-entry errors by improving consistency • Served as the cross-functional liaison between People & Culture, IT, and business leaders, translating business requirements into system behavior and explaining technical outcomes in plain language, which accelerated project approvals and aligned stakeholder expectations • Configured and maintained integrations between Workday and ATS, payroll, benefits vendor, and LMS platforms using Workday Studio and EIB, applying integration-architecture best practices to ensure reliable data flow and support a seamless employee experience • Managed security administration, role-based access controls, audit preparation, and compliance documentation for supported modules using Workday Security Console, ensuring full audit compliance and eliminating audit findings • Led UAT cycles and coordinated Workday release readiness, maintaining comprehensive process documentation in Confluence, which enabled on-time releases with zero critical defects.

• Senior HR Generalist · Hagerty10-01-2018 – 04-30-2019

  • Provided full-cycle HR support while building deep fluency in Workday from the end-user and business-process side - the foundation for subsequent system ownership. • Identified recurring friction points in Workday workflows; observations directly informed later system improvements.

• Senior Payroll & Tax Specialist · Hagerty03-01-2017 – 10-31-2018

  • Managed multi-state and Canadian payroll using ADP, ensuring accurate on-time payments for all employees and reducing processing errors by improving data-flow documentation • Led information-management project that created file-retention standards, naming conventions, and governance protocols, resulting in consistent document handling and easier compliance audits • Served as payroll subject-matter expert for the Workday ERP implementation, guiding configuration and testing, which helped launch the system on schedule and maintain payroll accuracy

• Senior Information Research Specialist · Munson Medical Center12-01-2014 – 02-28-2017

  Embedded information professional in a regulated, high-stakes environment; supported providers, staff, and administrators in making evidence-based decisions. • Designed and maintained knowledge workflows with plain-language design and user-research methods, which streamlined information retrieval for clinicians working under time pressure • Collaborated across departments to translate complex institutional needs into trustworthy information systems, improving staff confidence in using evidence-based resources • Managed clinical databases, eJournals, and document-delivery infrastructure in a HIPAA-regulated environment, ensuring secure and reliable access for providers • Served on the Evidence-Based Practice Council and co-instructed the nursing internship, helping trainees apply evidence-based research to patient-care decisions

• Head Cross Country Coach / Assistant Track & Field Coach · TC Central High School08-01-2017

  • Coach and mentor 30+ student-athletes; design training plans, provide individualized feedback, and foster a culture of accountability, resulting in measurable improvements in personal best times and higher qualification rates for regional meets

Education

• University of BaltimoreDoctor of Science, Information and Interaction Design
• Wayne State UniversityMaster of Library & Information Science, Library & Information Science (Specialization: Information Management & Analytics)
• University of Alabama at BirminghamMaster of Business Administration, Business Administration (NCAA Division I Student-Athlete)
• University of Alabama at BirminghamB.S., Finance (NCAA Division I Student-Athlete)

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