Kristine Lim

About

With a robust background in data operations and marketing, I currently lead initiatives at Siemens Healthineers, driving strategic planning and execution. My career includes leadership as Marketing and Analytics Director at The Egg Creative Agency and roles at Amazon and Comcast, where I honed digital strategy, analytics, and data-driven marketing. I’m dedicated to leveraging data for strategic growth and operational excellence across healthcare, ecommerce, and education sectors.

Experience

• Data Operations and Marketing Support Lead · Siemens Healthineers09-01-2024 –

  Led data operations and marketing support initiatives, contributing to strategic planning and execution.

• Data and Marketing Support Analyst · Siemens Healthineers02-01-2024 – 09-01-2024

  Supported data and marketing operations, providing analytical insights and support for marketing strategies.

• Analyst · Comcast04-01-2022 – 01-01-2023

  Spearheaded new data-driven strategy with revised KPIs for mid-funnel marketing strategy; presented strategy ideas to internal stakeholders and partnered with 3rd party vendors to execute ad creatives. Implemented data-driven optimizations that improved campaign performance by 20% quarter over quarter. Independently managed 20+ advertising campaigns across demand-side platforms in Google, Amazon, and Yahoo.

• Area Manager · Amazon07-01-2021 – 09-01-2021

  Managed 70+ associates in outbound department at Inbound Cross Dock (IXD) site and provided them with the tools, resources, and support needed to successfully and efficiently perform their day-to-day work. Gathered data to inform process improvement project that would boost worker productivity and shorten time it took for associates to move items from one department to the next.

• Marketing and Analytics Director · The Egg Creative Agency08-01-2020 – 05-01-2021

  Implemented digital strategy by leveraging analytics insights and testing recommendations across social media channels using Hootsuite and Google Analytics as analytical tools. Optimized student blog and incorporated high search volume keywords to improve SERP ranking. Led email campaign sent weekly to 4,000+ first-year students; achieved average open rate of 70.65% primarily through A/B testing of email subject lines and preview text.

Education

• University of DelawareBachelor of Science, Marketing & Global Enterprise Management (Double Major)

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