Abel D.

About

With a robust academic foundation in Bioengineering and Biomedical Engineering from the University of Pennsylvania and a MicroMasters in Statistics and Data Science from MIT, I have cultivated a diverse career in data analytics and research. Currently, I serve as the Manager of Digital Analytics at Atlantic Health System, where I lead strategic initiatives to enhance data-driven decision-making. Previously, I managed digital marketing strategies for a major pharmaceutical client at Kepler, overseeing a portfolio of commercial brands and utilizing advanced analytics tools to drive performance. My experience also includes roles as a Data Analytics Researcher at the University of Pennsylvania and a Clinical Researcher at Penn Medicine, where I honed my skills in data management, statistical analysis, and 3D biomaterial design. My freelance work further underscores my ability to deliver tailored data insights and solutions across various industries.

Experience

• Manager, Digital Analytics · Atlantic Health System12-01-2023

  Responsible for overseeing digital analytics initiatives, providing strategic insights, and driving data-driven decision-making processes.

• Manager, Client Solutions - Analytics (Pharmaceuticals) · Kepler01-01-2020 – 12-01-2023

  Managed digital marketing strategy for a large-cap pharmaceutical client (+$100B market capitalization), overseeing a portfolio of 10 commercial brands, partnering with clients and partners to drive the strategic planning process, utilizing statistical models to make data-driven decisions and target business goals. Led a team of Senior Analysts to support data storytelling efforts by leveraging analytics to develop strategic insights and craft cross-channel performance stories. Leveraged A/B testing and advanced analytics tools (Python, SQL, Datorama, Looker, GA4, GTM) to develop 50+ quarterly reports, 80+ performance dashboards, and implement tracking for 30+ commercial sites.

• Data Analytics Researcher - WCAI · University of Pennsylvania01-01-2018 – 06-01-2019

  Uncovered, tested, and scaled analytical insights that can drive decision-making across business industries and functions, leveraged existing relational databases to launch analytical pilots, utilized SQL for data management and cleaning, Python (pandas, matplotlib, Numpy, scikit-learn) for data analysis and visualization, and R for statistical analysis.

• Data & BI Analytics Freelancer · Freelance08-01-2016 – 06-01-2019

  Provided data and business intelligence analytics services, leveraging various tools and methodologies to deliver insights and solutions to clients.

• Clinical Researcher - Radiology Department · Penn Medicine, University of Pennsylvania Health System03-01-2017 – 05-01-2019

  Tested and analyzed large clinical data sets and research findings, utilized SQL and relational databases (PostgreSQL) for querying and modeling data, assisted researchers with projects within the laboratory, delivered reports and presentations to colleagues regarding analytical insights, new developments and literature relevant to new and current projects, designed and coded scaffold structures that are 3d-printed using biomaterials.

Education

• University of PennsylvaniaBachelor of Applied Science (B.A.Sc.), Bioengineering and Biomedical Engineering
• Massachusetts Institute of TechnologyMicroMasters, Statistics and Data Science
• Newark AcademyHigh School Diploma, International Baccalaureate Certificate

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