Ladonna Armour

About

Strategic Marketing Executive | Growth Architect | Brand & Sales Enablement Leader I bring clarity to complexity—helping individuals and businesses uncover, refine, and evolve their most powerful narratives. By blending cultural intelligence, AI-driven insights, and strategic brand-building, I transform ideas into market-leading stories that shape industries and impact. Extensive experience in tobacco, healthcare, and consumer goods industries.

Experience

• Owner / Principal Consultant · L'ARMOUR2021-10-01 –

  I partner with brands to refine competitive positioning, develop high-impact sales messaging, and execute growth-driven marketing strategies. My work spans sales enablement, brand repositioning, and customer journey optimization, ensuring companies can stand out in competitive markets.

• VP, Brand-Building · Reynolds American Inc.2020-01-01 – 2021-02-01

  I led brand strategy and marketing execution for VELO, a high-growth nicotine brand, navigating an ultra-competitive landscape. My focus was on differentiation, market expansion, and sales enablement, ensuring the brand could compete effectively against category leader ZYN.

• Global Director of Marketing · Silgan Dispensing Systems2012-06-01 – 2019-12-01

  I owned global marketing strategy, sales enablement, and account-based marketing (ABM) across North America, Europe, and Asia, working closely with executive leadership to drive growth in highly competitive markets.

• Brand Manager, Garcia y Vega Cigars · Swedish Match2006-06-01 – 2012-02-01

  Swedish Match is a world leader in fine tobacco products. I had the pleasure of bringing the Dominican craftsmanship of this 127 year old brand to discerning smokers around the world.

• Associate Director, New Business Development · The Advisory Board Company2005-01-01 – 2006-01-01

  Independently developed and executed strategic plans for marketing Advisory Board services to over 200 hospitals and health systems across the country.

• Assistant Brand Manager · PLAYTEX APPAREL (Formerly a Sara Lee Company)2002-07-01 – 2004-12-01

  Strategic brand-building for the Playtex and Thank Goodness It Fits brands. Activities included new-product development, packaging development, POS development, media, PR and trade/consumer promotions.

Education

• Duke University - The Fuqua School of BusinessMaster of Business Administration - MBA

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