Danielle Riolo

About

I’m a senior marketing leader with over 10 years of experience shaping growth, lifecycle, and engagement strategy across SaaS, enterprise, healthcare, hospitality, and B2B environments. I specialize in simplifying complex challenges, building scalable frameworks, and driving measurable outcomes that strengthen customer experience and business performance.\n\nMy work centers on creating clarity, alignment, and momentum—whether building onboarding journeys for 100k+ users, designing GTM campaigns, or partnering across product, analytics, creative, and client teams to bring strategy to life. I’m passionate about data-driven decision-making, thoughtful execution, and crafting marketing systems that are repeatable, intuitive, and grounded in customer understanding.\n\nSelect achievements include a 757% MoM engagement lift driven through lifecycle optimization and a multi-channel campaign that delivered $568K in the first 17 days and a 200% increase in revenue-driving actions. I enjoy bringing direction to complex environments and helping teams move forward with focus and confidence.\n\nIn addition to my core work, I occasionally support internal teams and trusted partners in an advisory capacity, helping diagnose gaps, clarify strategy, and strengthen messaging, positioning, and campaign planning. I bring a collaborative, grounded approach to every engagement and believe great work is built on partnership, transparency, and thoughtful execution.

Experience

• Senior Marketing Manager · Augeo03-01-2024 –

  Lead marketing strategy, adoption, and engagement for enterprise implementations on the Workplace Engagement platform, supporting clients with 100K+ users. Develop scalable onboarding frameworks, campaign architectures, and lifecycle communication strategies that improve activation, retention, and cross-channel engagement. Partner closely with product, analytics, creative, and client success to align GTM roadmaps and drive measurable outcomes.\n\nSelect achievements:\n• Drove a 757% month-over-month lift in engagement through optimized lifecycle and campaign sequencing.\n• Launched a multi-channel campaign generating $568K in the first 17 days and a 200% increase in revenue-driving actions.\n• Built reusable onboarding and editorial frameworks now leveraged across multiple enterprise programs.\n• Support corporate initiatives across strategy, messaging, and digital experience enhancements.

• Founder · delle Marketing03-01-2020 –

  Provided selective branding, digital strategy, and website development support for small businesses across hospitality, wellness, and service industries. Work included brand identity development, messaging frameworks, website builds, and foundational SEO and content strategy. Advisory work completed on a referral-only basis while maintaining full-time roles.

• Senior Marketing Manager · Brand Networks, an Augeo company04-01-2023 – 03-01-2024

  Directed brand marketing, product positioning, and GTM strategy for BN, supporting clients including Walmart, Starbucks, and national retail brands. Led the company’s rebrand—including identity, naming, messaging, asset development, and internal rollout—resulting in unified positioning across enterprise stakeholders. Developed client-facing content, GTM materials, and proposal frameworks to support enterprise sales and platform adoption.\n\nSelect achievements:\n• Led BN’s company-wide brand transformation and integrated rollout.\n• Built GTM collateral and sales enablement tools used across enterprise accounts.\n• Managed product launch communications and digital engagement initiatives.

• Marketing Director · Elior North America07-01-2020 – 08-01-2022

  Elior North America is the parent company of Cura Hospitality specializing in contract foodservice across the United states. As a Marketing Director, I focused on developing and implementing marketing strategies with potential and current clients, develop quarterly digital campaigns alongside Business Development and their YOY goals and create branded marketing assets for internal and external resources.

• Regional Growth and Marketing Manager · Towne Park04-01-2019 – 03-01-2020

  Lead marketing initiatives for all field operational, Sales and Business development teams and external marketing strategy for over 1,000 locations nationwide inclusive of healthcare, hotel and commercial properties.

• Field Marketing Manager · US Residential Group03-01-2018 – 04-01-2019

  US Residential was a multifamily real estate company across the US. \n\nMy role created analytical marketing strategy for properties across the East Coast and the Mid-West regions (approx. 28 properties) by using Google AdWords, Google Analytics, CRM as well as external and internal advertising sources to develop a 30% or higher retention rate and retain a 93%+ occupancy rate - the highest in my region since company creation.

• Sales and Marketing Manager · Canyon Ranch08-01-2015 – 07-01-2018

  Canyon Ranch is an award-winning health and wellness facility nestled in the heart of the Las Vegas strip, focusing on all things culinary, body rejuvenating and mental wellness.\n\nAs the Sales and Marketing Manager I was responsible to manage, train and support sales team by strategically developing marketing programs, sales tools and external platforms (advertisements, digital, social media, collateral) in relation to brand guidelines and revenue strategy.\n\nDevelop campaigns based on consumer insights and behaviors to provide marketing recommendations and strategies on large-scale programs coinciding with brand initiatives (i.e. loyalty programs, partnerships, cross marketing opportunities).

• Program Design Specialist, Corporate · Caesars Entertainment Corporation09-01-2013 – 08-01-2015

  Implemented a pilot for a new revenue management system to ease the transaction between the customer and retail outlets for events within the Caesars Enterprise brand with trainings and SOP’s.\n\nLead a team of 5 to create strategy for 700+ events per year for Caesars Entertainment Nevada and Atlantic City Resort and Casinos focused on analytical consumer trends. Responsible for creating nationwide support and communicative documents inclusive of invitations, internal announcements per each hotel brand and standards.

• Program Design Coordinator, Corporate · Caesars Entertainment Corporation05-01-2013 – 09-01-2013

  Managed and prioritized up to 80 events at a time following brand guidelines per event. Events consisted of entertainment, shopping and retail, casino marketing and gaming.\n\nEffectively managed agencies, vendor relationships in creative concepts, meeting deadlines and brand budgets efficiently.

Education

• St. John Fisher UniversityBachelor’s Degree, Double Major in Sociology and Communication with Advertising concentration
• Cornell UniversityCertificate in Marketing Strategy, Marketing

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